Plutux
$28.15
-1.54%
2026-09-03 15:53:01 EDT-$0.44
Consumer Defensive
Household & Personal Products
NASDAQ
Active Trading

Helen of Troy Limited is a global consumer products enterprise that markets a diverse array of goods across the United States, Canada, ...

Price Action

$28.15
-1.54%-$0.44
High
Low
52W High-8.2%
Rel. vol
Interval
Range6.5h
VolumeSMA5SMA10
Helen of Troy Limited is a multinational consumer products enterprise that has evolved significantly since its inception in 1968. Founded in El Paso, Texas, by Louis Rubin, the company initially sold wigs before expanding into hair appliances in 1975. Today, it operates across more than 150 countries, offering a vast ...Helen of Troy Limited is a multinational consumer products enterprise that has evolved significantly since its inception in 1968. Founded in El Paso, Texas, by Louis Rubin, the company initially sold wigs before expanding into hair appliances in 1975. Today, it operates across more than 150 countries, offering a vast array of products under well-known brands such as OXO, Hydro Flask, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head. The company's business is structured into three primary segments: Home & Outdoor, which includes kitchen tools, storage solutions, cleaning products, baby feeding items, insulated drinkware, and technical outdoor gear; Health & Wellness, offering health monitoring devices, air quality appliances, and water purification systems; and Beauty, focusing on hair care products like grooming tools, styling appliances, and hair care formulations. Helen of Troy distributes through a wide network including mass merchandisers, drugstores, warehouse clubs, e-commerce platforms, and direct-to-consumer channels. As of the latest data, the company employs approximately 1,854 full-time associates and reported a market capitalization of around $693 million, with a share price of $29.77. Financially, the company has faced some challenges, with a negative net profit margin of -22.7% TTM and a price-to-earnings ratio of -1.655, indicating a recent loss. However, it maintains a gross profit margin of 45.4% and an operating cash flow per share of $4.72. The company's strategic focus includes innovation, digital transformation, and expanding its presence in high-growth categories. Under the leadership of CEO George Scott Uzzell, who took the helm in 2023, Helen of Troy continues to emphasize brand building, product development, and operational efficiency to drive long-term shareholder value. The company is publicly traded on the NASDAQ under the symbol HELE and is incorporated in Bermuda, with operational headquarters in El Paso, Texas.
Founded
1968
Employees
1854
CEO
George Scott Uzzell
Full Name
Helen of Troy Limited
Sector
Consumer Defensive
Industry
Household & Personal Products
ROE
-48.24%
Market Cap
$0.66B
Current Ratio
1.78
WACC
8.56%
ROIC
-23.01%

Contact Information

915 225 8000
201 E. Main Street, El Paso, TX 79901

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