Purple Innovation, Inc.

PRPL

$3.81

-0.52%

N/A-$0.02

Consumer Cyclical

Furnishings, Fixtures & Appliances

NASDAQ

Active Trading

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, ...

C-Suite Executives

(0)

The C-suite executives form a cohesive leadership team driving the company's financial strategy and innovation.

Key Team Members

No executives available for this level

Founder / CEO

C-Level

Board

Director / Board

Other

Key Executives

Name	Title	Compensation	Year Born	Status
Robert T. DeMartini	Chief Executive Officer & Director	USD 1,120,750	1962	Active
Jeff Hutchings	Chief Innovation Officer	USD 881,917	1968	Active
Eric Haynor	Chief Operating Officer	USD 819,930	1964	Active
Robert Gerard Lucian	Chief Financial Officer	USD 600,271	1964	Active
George Turner Ulrich	Vice President of Accounting & Financial Reporting	—	1961	Active
Jeffery Scott Kerby	Chief of Owned Retail Officer	—	1969	Active

Executive Compensation

(deduped by latest filing date per person-year)

Filing Date	Year	Name	Position	Level	Salary	Bonus	Stock Award	Option Award	Incentive	Other	Total
2026-04-22	2025	Todd E. Vogensen	Chief Chief Financial Officer	C-Level	$600.00K	$333.75K	$298.57K	$0	$0	$17.61K	$1.25M
2026-04-22	2025	Robert T. DeMartini	Chief Chief Executive Officer	Founder / CEO	$725.00K	$378.25K	$0	$0	$0	$17.50K	$1.12M
2026-04-22	2025	Eric S. Haynor	Chief Chief Operations Officer	C-Level	$525.00K	$277.43K	$232.22K	$0	$0	$17.50K	$1.05M
2026-04-22	2025	Jeffrey L. Hutchings	Chief Chief Innovation Officer	C-Level	$420.00K	$447.19K	$116.11K	$0	$0	$14.73K	$988.03K
2026-04-22	2025	John J. Roddy IV	Chief Chief People Officer	C-Level	$420.00K	$226.31K	$116.11K	$0	$0	$18.31K	$780.73K
2026-04-22	2024	Todd E. Vogensen	Chief Chief Financial Officer	C-Level	$600.00K	$75.00K	$530.81K	$0	$0	$175.83K	$1.38M
2026-04-22	2024	Robert T. DeMartini	Chief Chief Executive Officer	Founder / CEO	$714.44K	$85.00K	$214.65K	$0	$0	$18.41K	$1.03M
2026-04-22	2024	Eric S. Haynor	Chief Chief Operations Officer	C-Level	$517.93K	$62.34K	$56.35K	$0	$0	$48.74K	$685.36K
2026-04-22	2024	John J. Roddy IV	Chief Chief People Officer	C-Level	$416.46K	$50.86K	$45.08K	$0	$0	$20.93K	$533.32K
2026-04-22	2024	Jeffrey L. Hutchings	Chief Chief Innovation Officer	C-Level	$413.94K	$49.69K	$45.08K	$0	$0	$14.69K	$523.40K
2026-04-22	2023	Robert T. DeMartini	Chief Chief Executive Officer	Founder / CEO	$680.00K	$0	$1.90M	$63.93K	$0	$15.98K	$2.66M
2026-04-22	2023	Eric S. Haynor	Chief Chief Operations Officer	C-Level	$490.53K	$0	$265.82K	$0	$0	$13.64K	$769.99K
2026-04-22	2023	Todd E. Vogensen	Chief Chief Financial Officer	C-Level	$115.39K	$0	$0	$0	$0	$50.00K	$165.38K

Total Compensation Trend

Sum of disclosed compensation by year (USD million)

Key Roles Compensation Lines

Top founder/C-level executives over time (USD million)

Supply Chain of PRPL

RELATIONS

Upstream

Leggett & Platt, Inc.NYSE:LEG Tempur Sherwood, LLC (Tempur Sealy International subsidiary)NYSE:TPXCarpenter Co.Unspecified Hyper-Elastic Polymer ingredient suppliersPetrochemical/ mineral oil refiners

Downstream

Mattress Firm (Somnigroup International Inc.)NYSE:SGIDirect-to-Consumer – purple.comAmazon.com, Inc.NASDAQ:AMZNDenver Mattress / Furniture RowCostco Wholesale CorporationNASDAQ:COST Macy's, Inc.NYSE:MRaymour & FlaniganMattress WarehouseTempur Sherwood, LLC (Tempur Sealy International Inc.)NYSE:TPX

Proxies

Tempur Sealy International Inc.NYSE:TPX Sleep Number CorporationNASDAQ:SNBR Leggett & Platt, Inc.NYSE:LEG Somnigroup International Inc.NYSE:SGI

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