Purple Innovation, Inc.

PRPL

$3.81

-0.52%

2026-09-04 10:28:13 EDT+$0.00

Consumer Cyclical

Furnishings, Fixtures & Appliances

NASDAQ

Active Trading

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, ...

Price Action of PRPL

$3.81

+0.00%+$0.00

High—

Low—

52W High-86.7%

Rel. vol—

Interval

Range4.6h

Volume—SMA5SMA10

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Purple Innovation, Inc. (NASDAQ: PRPL) is a leading player in the sleep technology industry, founded in 2010 and headquartered in Lehi, Utah. The company was established by the Pearce brothers, who invented the proprietary GelFlex Grid, a hyper-elastic polymer grid that provides pressure relief and temperature neutrality. This material is ...Purple Innovation, Inc. (NASDAQ: PRPL) is a leading player in the sleep technology industry, founded in 2010 and headquartered in Lehi, Utah. The company was established by the Pearce brothers, who invented the proprietary GelFlex Grid, a hyper-elastic polymer grid that provides pressure relief and temperature neutrality. This material is central to Purple's product lineup, which includes mattresses, pillows, sheets, foundations, waterproof protectors, bases, seat cushions, and blankets. Purple operates as a digitally-native vertical brand, selling primarily through its own e-commerce platform, but also through retail partners like Mattress Firm and third-party online retailers. The company also operates Purple showrooms for customers to experience products first-hand. As of 2025, Purple employs approximately 1,100 full-time staff. The company has faced significant financial challenges, reporting negative net income and operating losses in recent years, with a net profit margin of -10.7% (TTM). However, it maintains a strong brand reputation for innovation and comfort, with a gross profit margin of 41.8%. The company's management, led by CEO Rob DeMartini since 2022, is focused on expanding its product line and improving operational efficiency to achieve profitability. Purple's long-term vision is to reduce pain and improve sleep quality for millions of people, leveraging its advanced materials and direct-to-consumer model. The company is publicly traded on NASDAQ, and its market cap as of the latest data is approximately $31.6 million, with a stock price of $7.25. Despite current losses, Purple remains a recognized brand in the consumer cyclical sector, particularly in the furnishings and appliances industry.ExpandCollapse

Founded

2010

Employees

1100

CEO

Rob DeMartini

Full Name

Purple Innovation, Inc.

Sector

Consumer Cyclical

Industry

Furnishings, Fixtures & Appliances

ROE

107.92%

Market Cap

$0.02B

Current Ratio

0.52

WACC

11.27%

ROIC

-41.41%

Contact Information

https://purple.com

801 756 2600

4100 North Chapel Ridge Rd, Lehi, UT 84048

Key Metrics of PRPL

Snapshot

Latest / TTM · 6 periods

Market Cap

$16.59M

ROCE

-79.1%

EV / EBITDA

18.18x

-62.8% YoY

FCF Yield

-58.5%

-2.4% YoY

Cash Conversion Cycle

40.8d

Current Ratio

0.52

Quick take

TTM —

Current ratio below 1.0

Negative working capital

Financial Highlights of PRPL

Profitability trend

Latest / TTM · 6 periods

Gross Margin

41.8%

Net Margin

-10.7%

P/E Ratio

-0.34x

n/a

Debt / Equity

-3.37

n/a

Current Ratio

0.52

Dividend Yield

0.0%

Understanding

TTM —

Current ratio below 1.0

Interest coverage is weak

Calendar of PRPL

Upcoming

Sep 30, 2026In 26 days
Q3 FY2026 · Estimated results
Est. EPS $-1.50 · Revenue $114.13M · 2 analysts
Dec 30, 2026
Q4 FY2026 · Estimated results
Est. EPS $-0.17 · Revenue $136.41M · 2 analysts
Dec 31, 2026
FY2026 · Estimated annual results
Est. EPS $-6.36 · Revenue $446.44M · 1 analysts
Mar 30, 2027
Q1 FY2027 · Estimated results
Est. EPS $-2.22 · Revenue $105.30M · 1 analysts

Recent history

Aug 11, 2026
Q2 FY2026 · Results reported
EPS $-0.74 · Revenue $98.27M
View filing
Apr 28, 2026
Q1 FY2026 · Results reported
EPS $-7.00 · Revenue $95.73M
View filing
Mar 31, 2026
FY2025 · Annual results
EPS $-12.00 · Revenue $468.73M
View filing
Nov 4, 2025
Q3 FY2025 · Results reported
EPS $-2.75 · Revenue $118.77M
View filing
Jul 30, 2025
Q2 FY2025 · Results reported
EPS $-4.00 · Revenue $105.10M
View filing
Mar 31, 2025
Q1 FY2025 · Results reported
EPS $-4.50 · Revenue $104.17M

Financial Statements of PRPL

5Y Trend (Revenue, Earnings, FCF)

Metric	Latest	YoYYoY means Year-over-Year. It compares the latest annual value with the previous annual value to show long-term trend strength.	QoQQoQ means Quarter-over-Quarter. It compares the latest quarter with the immediately previous quarter to show short-term momentum changes.
RevenueThe total money that came through the front door from selling things, before paying a single bill. Think of it as the grand total of every credit card swipe from customers. (YoY compares this year to last year's performance, while QoQ compares the current three months to the previous three).	$468.7M	-3.9%	+2.7%
Net IncomeThe absolute bottom line. If the company paid every single supplier, employee, banker, and tax collector, this is the actual money left in their pocket at the end of the day.	$-51.4M	+47.5%	+89.4%
Gross MarginThe basic markup. If they sell a $100 pair of sneakers, this percentage tells you how much of that price tag is profit right after paying for the rubber and shoelaces, but before paying for things like store rent or TV commercials.	+40.2%	+8.4%	+22.9%
Operating MarginThe 'day job' efficiency score. Out of every dollar a customer spends, this shows how many cents the company keeps after making the product AND paying for all the everyday corporate overhead (like salaries, marketing, and keeping the lights on).	-6.8%	+64.3%	+75.4%
Net MarginThe final take-home percentage. When you strip away every conceivable cost, tax, and interest payment, this is the exact number of cents the company truly gets to keep from every dollar in sales.	-11.0%	+45.3%	+89.7%
Free Cash FlowThe holy grail of corporate cash. It's the spendable, physical money left over after the business pays for its daily operations AND buys the big, expensive upgrades (like new factories or servers) it needs to survive. This is the 'free' money they can use to pay dividends or buy back stock.	$-41.9M	-67.0%	-194.3%
FCF MarginThe ultimate cash conversion rate. It shows how good the company is at turning regular sales directly into cold, hard, spendable cash. A high percentage means the business is an absolute cash-printing machine.	-8.9%	-73.8%	-191.8%
Debt / EquityThe financial risk gauge. It compares how much of the company's empire was built using borrowed money (loans) versus the owners' own money (shareholders). A high number means they are heavily leveraged and playing a riskier game; a low number means they are playing it safe.	-688.1%	-187.9%	+3.9%
Current RatioThe 12-month survival check. It simply compares the cash they have right now (plus things they can quickly turn into cash) against the immediate bills they absolutely must pay this year. A score above 1 means they have enough in the wallet to cover the upcoming bills without panicking.	1.35x	+7.6%	-58.0%
Total AssetsThe absolute size of the company's empire. It bundles together absolutely everything of value they own—from the cash in the register and the inventory in the warehouse, to the software patents in the vault and the factories on the ground.	$296.3M	-3.8%	-2.8%

Actual vs Estimate

A Dec 31Q Jun 30

Metric	Annual (A vs E)	Annual Surprise	Quarter (A vs E)	Quarter Surprise
EPS Surprise	-12.00 vs -8.55	-40.4%	-0.74 vs -2.18	+66.1%
Revenue Surprise	$468.7M vs $467.9M	+0.2%	$98.3M vs $104.4M	-5.9%

Insider Transactions of PRPL

Acquisitions (A)

Since Mar 31, 2026

Disposals (D)

Since Mar 31, 2026

Monthly shares of acquisitions/disposals with close price trend (shared daily price source)

Insider Trading Snapshot

Date	Executive	Title	Security	Side	Shares	Price
May 4, 2026	Lucian Robert Gerard	officer: Chief Financial Officer	Class A Common Stock	A	60,000	$0.49
Apr 27, 2026	Lucian Robert Gerard	officer	—	—	0	—
Mar 31, 2026	Ulrich George Turner	officer: Principal Accounting Officer	Class A Common Stock	A	6,576	—
Mar 31, 2026	Ulrich George Turner	officer: Principal Accounting Officer	Restricted Stock Units	D	6,576	—
Mar 31, 2026	HUTCHINGS JEFFREY LAYNE	officer: Chief Innovation Officer	Class A Common Stock	A	16,881	—

Earnings Call Transcript of PRPL

1 transcript segments

Q2 2026

Unknown Speaker

Operator: Hello, everyone. Thank you for joining us and welcome to Purple Innovation's Second Quarter 2026 Earnings Call. [Operator Instructions] I will now hand the conference over to Stacy Turnof. Please go ahead. Stacy Turnof: Thank you for joining Purple Innovation's Second Quarter 2026 Earnings Call. A copy of our earnings press release is available on the Investor Relations section of Purple's website at www.purple.com. Before we begin, I'd like to remind you that certain statements made in this presentation are forward-looking statements. These statements reflect Purple Innovation's judgment and analysis as of today and are subject to a variety of risks and uncertainties that could cause actual results to differ materially from current expectations. We should not place undue reliance on these forward-looking statements. For more information, please refer to the risk factors outlined in our filings in the SEC. Additionally, today's presentation will reference non-GAAP financial measures such as adjusted gross margin, adjusted operating expenses, adjusted EBITDA, adjusted net loss, and adjusted net loss per share. A reconciliation of these measures to their most comparable GAAP measures can be found in the earnings release available on our website. With that, I'll turn the call over to Rob DeMartini, Purple Innovation's Chief Executive Officer. Robert DeMartini: Thanks, Stacy, and good afternoon, everyone. I want to start with what matters most from the quarter. While the market remains difficult, we continue to make progress in areas where we believe we have the greatest impact. Our showrooms had another strong quarter. Our premium products continued to perform well, e-commerce improved sequentially, and we delivered better profitability. This tells us the work we've been doing over the past year continues to take hold. We're a stronger and more disciplined business today than we were a year ago, and that is showing up in our direct-to-consumer business, product mix, and cost structure. The broader market did not give us any help in the second quarter. Demand remained uneven, and wholesale was softer than we expected. Turning to our quarterly performance, our results were mixed across channels. Starting with our direct-to-consumer, we continue to make progress across both our showroom and e-commerce channels. Our showroom business was the highlight of the quarter, with retail sales up 16.6% versus the prior year, driven by improving traffic, stronger conversion, and continued strength in our premium portfolio. E-commerce was down slightly versus last year, but the channel continued to move in the right direction, marking the third consecutive quarter of sequential improvement. We're getting better at managing the channel, and the work we're doing across marketing and the site experience is contributing to that progress. Purple's wholesale performance remained challenged in the second quarter as wholesale revenues were down approximately …

Leadership Team of PRPL

6 executives

Name	Title	Compensation	Gender	Year Born	Status
Robert T. DeMartini	Chief Executive Officer & Director	USD 1,120,750	Male	1962	Active
Jeff Hutchings	Chief Innovation Officer	USD 881,917	Male	1968	Active
Eric Haynor	Chief Operating Officer	USD 819,930	Male	1964	Active
Robert Gerard Lucian	Chief Financial Officer	USD 600,271	Male	1964	Active
George Turner Ulrich	Vice President of Accounting & Financial Reporting	—	Male	1961	Active
Jeffery Scott Kerby	Chief of Owned Retail Officer	—	Male	1969	Active

Recent News of PRPL

Seeking Alpha8/10/2026Neutral

Purple Innovation, Inc. (PRPL) Q2 2026 Earnings Call Transcript

Zacks Investment Research8/10/2026Neutral

Purple Innovation (PRPL) Reports Q2 Loss, Misses Revenue Estimates

Purple Innovation (PRPL) came out with a quarterly loss of $1.52 per share versus the Zacks Consensus Estimate of a loss of $2. This compares to a loss of $2.75 per share a year ago.

PRNewsWire8/10/2026Neutral

Purple Innovation Reports Second Quarter 2026 Results

Showroom Revenue Up 16.6% and Comparable Revenue Up 18% GAAP Net Loss of $3.2 Million in the Second Quarter Adjusted EBITDA Improves $4.4 Million to $2.1 Million Regains Compliance with Nasdaq Minimum Bid Price Requirement LEHI, Utah, Aug. 10, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," today announced results for the second quarter ended June 30, 2026. "The second quarter demonstrated continued progress in the areas we can control, even as industry conditions remained challenging and we fell short of our top-line expectations," said Rob DeMartini, CEO of Purple Innovation.

Zacks Investment Research8/3/2026Neutral

Purple Innovation (PRPL) May Report Negative Earnings: Know the Trend Ahead of Next Week's Release

Purple Innovation (PRPL) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

PRNewsWire7/29/2026Neutral

Purple Innovation to Report Second Quarter 2026 Results on August 10, 2026

LEHI, Utah, July 29, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," will report second quarter 2026 financial results on Monday, August 10, 2026 at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m.

Historical Employee Count of PRPL

Current

1,100

Change

-8.33%

Minimum

1,100

Maximum

1,800

Recent Filings

Report Date	Employees	Form Type	Filing Date	SEC Filing
Dec 31, 2025	1,100	10-K	Mar 31, 2026	View
Dec 31, 2024	1,200	10-K	Mar 14, 2025	View
Dec 31, 2023	1,700	10-K	Mar 12, 2024	View
Dec 31, 2022	1,600	10-K	Mar 22, 2023	View
Dec 31, 2021	1,800	10-K	Mar 1, 2022	View

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Purple Innovation, Inc.