Plutux
$10.04
+2.40%
2026-09-03 13:30:01 EDT+$0.24
Technology
Software - Application
NYSE
Active Trading

Asana, Inc., alongside its subsidiaries, offers a comprehensive work management platform designed for individual contributors, team leaders, and top executives across the ...

Price Action

$10.04
+2.40%+$0.24
High
Low
52W High-35.2%
Rel. vol
Interval
Range6.5h
VolumeSMA5SMA10
Asana, Inc. develops and operates a software-as-a-service work management platform designed to help organizations coordinate work from routine tasks to complex, company-wide initiatives. The company was founded in 2008 by Dustin Moskovitz and Justin Rosenstein, formerly associated with Facebook, and was initially incorporated as Smiley Abstractions, Inc. It changed its ...Asana, Inc. develops and operates a software-as-a-service work management platform designed to help organizations coordinate work from routine tasks to complex, company-wide initiatives. The company was founded in 2008 by Dustin Moskovitz and Justin Rosenstein, formerly associated with Facebook, and was initially incorporated as Smiley Abstractions, Inc. It changed its name to Asana, Inc. in July 2009. The product launched commercially in 2012, and Asana became a publicly traded company on the New York Stock Exchange under the symbol ASAN in 2020. Asana’s platform provides tools for project and task management, workflow coordination, team communication, reporting, goals, portfolios, resource planning, approvals, forms, templates, and integrations with other business applications. The platform is built around a shared work structure that connects tasks, projects, teams, goals, responsibilities, and operational information. More recently, Asana has emphasized artificial intelligence and agentic work management, seeking to automate repetitive coordination activities, summarize work, identify risks, recommend next steps, and help employees and software agents operate within common organizational workflows. The company uses a subscription-based cloud software model. Revenue is primarily generated through paid subscriptions, generally organized by user, plan level, and organizational requirements. Its customer base includes small and midsize businesses as well as large enterprises, with use cases spanning product development, marketing campaigns, sales operations, information technology, human resources, customer support, strategic planning, and corporate transformation. Asana competes with project-management, collaboration, productivity, workflow, and enterprise work-management products offered by companies such as Microsoft, Atlassian, Salesforce, Monday.com, Smartsheet, Notion, and other specialized software vendors. Asana’s principal operating costs are typical of a growth-oriented software company. Research and development supports product engineering, artificial intelligence, security, infrastructure, and platform improvements. Sales and marketing expenses include demand generation, field sales, customer success, partnerships, and brand development. General and administrative costs cover finance, legal, human resources, compliance, and public-company functions. Stock-based compensation has historically represented a meaningful expense, while capital expenditure requirements are relatively modest because the business is software-based rather than manufacturing-based. The company has no material inventory or traditional bill-of-materials requirement; its main operational inputs are engineering talent, cloud infrastructure, data security, software tools, and customer-support resources. The supplied trailing-twelve-month data indicates strong gross margins of approximately 88.5%, consistent with a cloud software business, but the company remains unprofitable on a GAAP-style operating and net-income basis. Reported trailing net margin is approximately negative 20.2%, while EBITDA margin is also negative. Asana generates positive operating and free cash flow in the supplied data, although profitability ratios such as return on assets and return on equity remain negative. The company has approximately 1,819 employees and is headquartered at 633 Folsom Street in San Francisco, California. Dan Rogers serves as chief executive officer; he previously held leadership roles at LaunchDarkly, ServiceNow, and Rubrik. Asana’s strategic objective is to become a core operating layer for organizations by combining structured work management, collaboration, automation, analytics, and AI while improving enterprise adoption, customer retention, operating leverage, and durable profitability.
Founded
2008
Employees
1767
CEO
Daniel Mark Rogers
Full Name
Asana, Inc.
Sector
Technology
Industry
Software - Application
ROE
-105.68%
Market Cap
$2.38B
Current Ratio
0.92
WACC
8.45%
ROIC
-39.73%

Contact Information

415 525 3888
633 Folsom Street, San Francisco, CA 94107

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