Plutux
$12.35
-9.25%
2026-09-04 09:30:00 EDT+$0.00
Real Estate
Real Estate - Services
NYSE
Inactive

RE/MAX Holdings, Inc. operates as a franchisor of real estate brokerage services in the United States, Canada, and internationally. The company operates ...

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$12.35
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RE/MAX Holdings, Inc. (NYSE: RMAX) is a leading franchisor in the real estate industry, headquartered in Denver, Colorado. Founded in 1973 by Dave and Gail Liniger, the company has grown to operate in over 120 countries and territories, with more than 145,000 agents in over 8,500 offices. The company went ...RE/MAX Holdings, Inc. (NYSE: RMAX) is a leading franchisor in the real estate industry, headquartered in Denver, Colorado. Founded in 1973 by Dave and Gail Liniger, the company has grown to operate in over 120 countries and territories, with more than 145,000 agents in over 8,500 offices. The company went public in October 2013 and has since been listed on the New York Stock Exchange. Business Segments: RE/MAX Holdings operates through three primary segments: 1. **Real Estate**: This segment provides real estate brokerage franchising services under the RE/MAX brand name, along with corporate-wide shared services. It generates revenue through initial franchise fees, ongoing royalties, and marketing contributions. 2. **Mortgage**: This segment offers mortgage brokerage franchising under the Motto Mortgage brand, as well as mortgage loan processing software and services under the wemlo brand. It allows real estate professionals and mortgage brokers to expand their services. 3. **Marketing Funds**: This segment manages marketing campaigns and provides agent marketing technology, funded by marketing fees from franchisees. Products and Services: The company offers a suite of digital tools through the BoldTrail platform, which integrates client relationship management, lead generation, and other tools to help agents, brokers, and teams manage their businesses efficiently. RE/MAX University is another platform providing training and professional development for agents. Financials and Business Model: RE/MAX is a 100% franchised business, meaning it does not operate its own brokerages but instead franchises to independent owners. This model provides primarily recurring revenue streams from royalties and marketing funds, leading to high margins and low fixed costs. The company has strong cash flow generation and a high-margin, asset-light structure. As of the latest data, RE/MAX had a market capitalization of approximately $229.7 million, with a price-to-sales ratio of 0.81 and a price-to-free-cash-flow ratio of 8.89. The company pays dividends, with a last dividend of $0.92 per share. Leadership: Erik Carlson serves as CEO, having taken the role in November 2023 after a 28-year career at the company. The company was co-founded by Dave Liniger and Gail Liniger, who have been instrumental in its growth. Recent Developments: In March 2026, The Real Brokerage announced a deal to acquire RE/MAX Holdings for roughly $880 million, including debt. This acquisition aims to create one of the largest real estate companies, combining RE/MAX's franchise network with Real Brokerage's technology-driven platform. Overall, RE/MAX Holdings is a well-established player in the real estate franchising industry, known for its strong brand, global reach, and recurring revenue model. With its focus on technology and support for agents, the company continues to adapt to the changing real estate landscape.
Founded
1973
Employees
519
CEO
Erik Carlson
Full Name
RE/MAX Holdings, Inc.
Sector
Real Estate
Industry
Real Estate - Services
ROE
-1.92%
Market Cap
$0.26B
Current Ratio
1.54
ROIC
11.14%

Contact Information

303 770 5531
5075 South Syracuse Street, Denver, CO 80237

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