Plutux
$0.86
-2.87%
2026-09-03 16:00:00 EDT-$0.03
Consumer Cyclical
Apparel - Manufacturers
NASDAQ
Active Trading

Xcel Brands, Inc., a U.S.-based consumer goods and media enterprise, along with its various subsidiaries, specializes in the comprehensive design, production, marketing, ...

Price Action

$0.86
-2.87%-$0.03
High
Low
52W High-67.7%
Rel. vol
Interval
Range2.6h
VolumeSMA5SMA10
Xcel Brands, Inc. (NASDAQ: XELB) operates as a brand acquisition, licensing, marketing, and retail management company focused on consumer lifestyle categories. The company’s portfolio and operating approach combine traditional branded consumer products—such as apparel, footwear, accessories, fine jewelry, and home decor—with a media- and technology-driven go-to-market strategy that emphasizes community-building ...Xcel Brands, Inc. (NASDAQ: XELB) operates as a brand acquisition, licensing, marketing, and retail management company focused on consumer lifestyle categories. The company’s portfolio and operating approach combine traditional branded consumer products—such as apparel, footwear, accessories, fine jewelry, and home decor—with a media- and technology-driven go-to-market strategy that emphasizes community-building and interactive shopping. From a business model perspective, Xcel’s “omnichannel” approach integrates multiple routes to market: wholesale partnerships, e-commerce, and direct retail channels. A distinctive element of the company’s strategy is the use of interactive television, digital live-stream shopping, and social media campaigns to promote and sell brand offerings. This creates a shopping experience that blends entertainment and commerce, supporting both brand awareness and conversion. On the product and service side, Xcel is involved in comprehensive brand-related activities, including brand design and production (where applicable), marketing and public relations support, and distribution/retail operations. In addition, the company licenses its intellectual property to third parties, allowing brand use across product categories while generating licensing-related revenue streams. Owned/managed brands highlighted in the available information include Isaac Mizrahi, LOGO by Lori Goldstein, Judith Ripka, Halston, C Wonder, and Longaberger (with brand-specific online portals used to market and sell merchandise). Cost and operational scale: publicly available snapshots provided with the dataset suggest a relatively small corporate headcount (reported in the ~15 to ~40 employees range, placing the company in the 0–100 employee band). This indicates a lean corporate team structure likely supporting a broader ecosystem of retail partners, manufacturing/distribution arrangements, marketing execution, and brand operations. Financial/valuation context from the provided dataset (not a full financial statement): several trailing profitability and cash-flow metrics appear negative on a TTM basis, consistent with a business that may incur substantial marketing, channel-development, and brand investment costs relative to revenue at certain periods. Liquidity and leverage ratios shown are also mixed, which can be typical for smaller consumer brand/platform companies navigating cycles in retail demand, promotional spending, and working-capital dynamics. Key people: Robert W. D’Loren is identified as Founder and Chairman & CEO. The company was founded in 2011 and is headquartered in New York, New York. Overall, Xcel’s positioning aims to reimagine shopping as a social commerce experience—using brand storytelling, influencer/community engagement, and live and digital commerce formats—while monetizing brand equity through licensing, direct sales, and multi-channel distribution.
Founded
2011
Employees
15
CEO
Robert W. D'Loren
Full Name
Xcel Brands, Inc.
Sector
Consumer Cyclical
Industry
Apparel - Manufacturers
ROE
-95.03%
Market Cap
$0.01B
Current Ratio
0.28
WACC
11.71%
ROIC
-51.23%

Contact Information

347 727 2474
550 Seventh Avenue, New York City, NY 10018

Related stocksApparel - Manufacturers

Browse all US stocks

Plutux is not an investment adviser. Market data and AI-generated analysis are for information and education only, not investment advice. Disclaimer

© Plutux Technology Limited 2026