SOBR Safe, Inc. specializes in developing non-intrusive technologies for alcohol detection and identity confirmation. The company's offerings include SOBRcheck, a fixed device ...
SOBR Safe, Inc. (NASDAQ: SOBR) is a technology and hardware company focused on non-invasive sensing for alcohol monitoring and related identity confirmation. Headquartered in Greenwood Village, Colorado, the company originated as TransBiotec, Inc. and was later rebranded as SOBR Safe, Inc. in March 2020, while its establishment traces back to ...SOBR Safe, Inc. (NASDAQ: SOBR) is a technology and hardware company focused on non-invasive sensing for alcohol monitoring and related identity confirmation. Headquartered in Greenwood Village, Colorado, the company originated as TransBiotec, Inc. and was later rebranded as SOBR Safe, Inc. in March 2020, while its establishment traces back to 2004.
From a business perspective, SOBR positions itself in the diagnostic and monitoring space by combining sensing hardware with software. The company’s core offering centers on transdermal alcohol detection and continuous monitoring use cases. Its products include SOBRcheck, a fixed device intended for identification and ongoing alcohol monitoring, and SOBRsure, a wearable band designed to detect alcohol transdermally. These devices are supported by the SOBRSafe software platform, which manages the system’s non-invasive alcohol detection and identity verification functions.
In terms of services and go-to-market, SOBR’s solutions are generally described as being applicable in contexts where alcohol presence monitoring is required, including programs that rely on ignition interlock and similar monitoring workflows. While specific customer contracts are not provided in the supplied sources, the product architecture suggests an ecosystem approach—where endpoints (fixed and wearable devices) feed into software for management and verification.
Cost and BOM considerations for such hardware/software systems typically involve sensors, transdermal sensing components, secure identity/verification modules, device enclosures, power management, connectivity, and ongoing software operations (e.g., data handling, user/device management). The overall economics often depend on recurring software/platform value and device deployment volumes, as well as manufacturing and component sourcing costs. Financially, the company has reported negative margins and cash flow metrics in the provided FMP snapshot (e.g., negative operating and net profit margins), which is common for early-stage commercialization or scaling businesses.
Key people include David J. Gandini (Chairman and CEO), who is listed as leading capital creation and execution, and other leadership noted in additional references. Looking forward, a reasonable “wish list” for the company would be continued commercialization of its flagship SOBRSafe solution, scaling production and deployments, strengthening software-driven recurring revenue, improving unit economics, and expanding adoption of non-invasive monitoring systems where regulatory and compliance requirements demand reliable detection and verification.
YoYYoY means Year-over-Year. It compares the latest annual value with the previous annual value to show long-term trend strength.
QoQQoQ means Quarter-over-Quarter. It compares the latest quarter with the immediately previous quarter to show short-term momentum changes.
RevenueThe total money that came through the front door from selling things, before paying a single bill. Think of it as the grand total of every credit card swipe from customers. (YoY compares this year to last year's performance, while QoQ compares the current three months to the previous three).
$437421
+105.6%
-63.2%
Net IncomeThe absolute bottom line. If the company paid every single supplier, employee, banker, and tax collector, this is the actual money left in their pocket at the end of the day.
$-9.0M
-4.0%
-33.5%
Gross MarginThe basic markup. If they sell a $100 pair of sneakers, this percentage tells you how much of that price tag is profit right after paying for the rubber and shoelaces, but before paying for things like store rent or TV commercials.
-35.2%
-490.2%
-1058.1%
Operating MarginThe 'day job' efficiency score. Out of every dollar a customer spends, this shows how many cents the company keeps after making the product AND paying for all the everyday corporate overhead (like salaries, marketing, and keeping the lights on).
-1989.3%
+44.9%
-260.7%
Net MarginThe final take-home percentage. When you strip away every conceivable cost, tax, and interest payment, this is the exact number of cents the company truly gets to keep from every dollar in sales.
-2046.3%
+49.4%
-262.8%
Free Cash FlowThe holy grail of corporate cash. It's the spendable, physical money left over after the business pays for its daily operations AND buys the big, expensive upgrades (like new factories or servers) it needs to survive. This is the 'free' money they can use to pay dividends or buy back stock.
$-7.0M
-7.3%
+31.8%
FCF MarginThe ultimate cash conversion rate. It shows how good the company is at turning regular sales directly into cold, hard, spendable cash. A high percentage means the business is an absolute cash-printing machine.
-1599.4%
+47.8%
-85.4%
Debt / EquityThe financial risk gauge. It compares how much of the company's empire was built using borrowed money (loans) versus the owners' own money (shareholders). A high number means they are heavily leveraged and playing a riskier game; a low number means they are playing it safe.
4.5%
+29.1%
-786.7%
Current RatioThe 12-month survival check. It simply compares the cash they have right now (plus things they can quickly turn into cash) against the immediate bills they absolutely must pay this year. A score above 1 means they have enough in the wallet to cover the upcoming bills without panicking.
3.08x
-55.6%
-74.4%
Total AssetsThe absolute size of the company's empire. It bundles together absolutely everything of value they own—from the cash in the register and the inventory in the warehouse, to the software patents in the vault and the factories on the ground.
