Plutux
$15.32
-2.32%
2026-09-04 09:37:59 EDT-$0.36
Financial Services
Banks - Regional
NYSE
Active Trading

Nu Holdings Ltd. provides digital banking platform in Brazil, Mexico, Colombia, the Cayman Islands, and the United States. The company provides spending ...

Price Action

$15.32
-2.32%-$0.36
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52W High-19.3%
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VolumeSMA5SMA10
Nu Holdings Ltd. (NYSE: NU), operating primarily under the Nubank brand, is a digital-first financial services company focused on serving everyday customers through mobile and online channels. Headquartered in São Paulo, Brazil, the company provides a broad set of banking and fintech products designed to reduce friction versus traditional branches—customers ...Nu Holdings Ltd. (NYSE: NU), operating primarily under the Nubank brand, is a digital-first financial services company focused on serving everyday customers through mobile and online channels. Headquartered in São Paulo, Brazil, the company provides a broad set of banking and fintech products designed to reduce friction versus traditional branches—customers typically interact through the Nu app for accounts, payments, borrowing, investing, and related services. From a business and distribution perspective, Nu’s model centers on scaling a large customer base using digital onboarding and self-service experiences. Its core spending and account products include credit and prepaid cards (including premium/packaged tiers such as Nubank+ and Ultraviolet), a digitally enabled payment experience for transfers and bill payments, and NuAccount personal financial accounts. For merchants and entrepreneurs, it also offers Nu business accounts plus corresponding business card and prepaid/credit solutions. On the lending side, Nu provides unsecured and secured personal loans and additional credit-linked financing features such as instant peer-to-peer transfer financing (Pix financing for card and digital account customers), boleto financing (enabling bill payments), purchase financing, and other cash-in-related financing offerings. These products are designed to meet short- and medium-term consumer and SME needs while being integrated into the same app-based ecosystem. Nu also expands beyond traditional banking with savings and wealth-building solutions. The company offers goal-based investing tools (e.g., Money Boxes), investing guidance through its app, and NuCrypto, which enables buying and selling cryptocurrencies via the Nu platform. In addition, Nu’s protection offering includes insurance solutions spanning life, mobile, auto, home, and financial protection insurance. The “digital banking + ecosystem” approach is likely to influence cost structure: rather than physical branch infrastructure, Nu leans on software and automated servicing, meaning a higher share of technology, data, risk/credit underwriting, and customer support operations relative to branch-based costs. While exact BOM/cost line items are not provided here, the company’s model generally implies lower marginal servicing costs per incremental user once core platforms are built, alongside ongoing investments in platform reliability, fraud/risk controls, compliance, and product development. Financially, the dataset provided indicates the company operates at scale with thousands of employees (10,027 full-time employees reported) and significant market valuation. Reported operating and profitability margins in the provided snapshot suggest ongoing investment and balance-sheet utilization typical for growth-stage consumer finance and digital banking platforms. Nu’s key people structure highlights David Vélez Osorno as Founder, Chairman of the Board, and Chief Executive Officer, aligning leadership with product and platform execution since the company’s early formation. Overall, Nu’s strategic “one app, multiple financial products” platform aims to deepen customer engagement (cards, payments, loans, investing, and insurance) while maintaining broad regional reach across Latin America and select international markets.
Founded
2013
Employees
8037
CEO
David Velez Osorno
Full Name
Nu Holdings Ltd.
Sector
Financial Services
Industry
Banks - Regional
ROE
30.26%
Market Cap
$73.99B
Current Ratio
0.25
WACC
12.95%
ROIC
-12.74%

Contact Information

1 345 949 2648
Rua Capote Valente, 39, São Paulo, SP 05409-000

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