Operating from its headquarters in Jupiter, Florida, Safety Shot, Inc. supplies a variety of consumer goods across the United States, including numerous ...
Bonk, Inc. (BNKK) is a U.S.-listed company operating in the consumer defensive category, with its product focus centered on over-the-counter (OTC) remedies and wellness-oriented consumer goods. According to the provided company description, a flagship offering is the “Safety Shot Beverage,” an OTC drink marketed with the goal of reducing blood ...Bonk, Inc. (BNKK) is a U.S.-listed company operating in the consumer defensive category, with its product focus centered on over-the-counter (OTC) remedies and wellness-oriented consumer goods. According to the provided company description, a flagship offering is the “Safety Shot Beverage,” an OTC drink marketed with the goal of reducing blood alcohol levels. Beyond this beverage, the company’s broader catalog includes consumer wellness products such as hair thinning treatment, vitiligo solutions, eczema creams, and sexual wellness items—positioning Bonk as a multi-category consumer health brand rather than a single-product business.
From a go-to-market perspective, Bonk distributes its products through several channels: direct sales to customers, partnerships with distributors and retailers, and online e-commerce. This multi-channel approach can help diversify customer acquisition and reduce dependence on any single retail or fulfillment pathway, though it can also increase operational complexity (inventory planning, channel-specific marketing, and distributor management).
In terms of corporate evolution, the company has been described as having previously operated under a different corporate identity (e.g., Safety Shot, Inc.) before adopting the Bonk name, reflecting a strategic shift. Additional supplied references characterize Bonk, Inc. as seeking to bridge traditional public markets and the digital asset/BONK ecosystem on the Solana blockchain. While the business description emphasizes consumer OTC products, this “ecosystem” framing suggests management may also be pursuing longer-term brand/community alignment and investor narrative tied to BONK.
Operationally, the supplied dataset indicates a small headcount (about 10 full-time employees), which typically implies a lean structure. Financially, the provided metrics show negative profitability measures (for example, negative margins and negative return on assets/equity), consistent with many early-stage or transition-phase consumer companies that may be investing in distribution, product development, marketing, and corporate initiatives.
Key people highlighted in the provided information include CEO Jarrett A. Boon. The provided sources also mention founder Mitchell Rudy (also referenced as “Nom”) in connection with leadership appointments, indicating ongoing influence from founder-level management and a board-level role during strategic changes.
Overall, Bonk, Inc. combines OTC wellness and beverage product operations with a corporate strategy narrative that references the BONK/Solana ecosystem, aiming to build brand traction across both consumer channels and community-driven capital-market attention.
YoYYoY means Year-over-Year. It compares the latest annual value with the previous annual value to show long-term trend strength.
QoQQoQ means Quarter-over-Quarter. It compares the latest quarter with the immediately previous quarter to show short-term momentum changes.
RevenueThe total money that came through the front door from selling things, before paying a single bill. Think of it as the grand total of every credit card swipe from customers. (YoY compares this year to last year's performance, while QoQ compares the current three months to the previous three).
$3.9M
+459.8%
-73.2%
Net IncomeThe absolute bottom line. If the company paid every single supplier, employee, banker, and tax collector, this is the actual money left in their pocket at the end of the day.
$-68.2M
-38.0%
-231.1%
Gross MarginThe basic markup. If they sell a $100 pair of sneakers, this percentage tells you how much of that price tag is profit right after paying for the rubber and shoelaces, but before paying for things like store rent or TV commercials.
+31.5%
+109.0%
-75.0%
Operating MarginThe 'day job' efficiency score. Out of every dollar a customer spends, this shows how many cents the company keeps after making the product AND paying for all the everyday corporate overhead (like salaries, marketing, and keeping the lights on).
-877.6%
+85.4%
-664.5%
Net MarginThe final take-home percentage. When you strip away every conceivable cost, tax, and interest payment, this is the exact number of cents the company truly gets to keep from every dollar in sales.
-1735.2%
+75.3%
-1134.3%
Free Cash FlowThe holy grail of corporate cash. It's the spendable, physical money left over after the business pays for its daily operations AND buys the big, expensive upgrades (like new factories or servers) it needs to survive. This is the 'free' money they can use to pay dividends or buy back stock.
$-26.1M
-36.2%
-14.7%
FCF MarginThe ultimate cash conversion rate. It shows how good the company is at turning regular sales directly into cold, hard, spendable cash. A high percentage means the business is an absolute cash-printing machine.
-664.4%
+75.7%
-327.4%
Debt / EquityThe financial risk gauge. It compares how much of the company's empire was built using borrowed money (loans) versus the owners' own money (shareholders). A high number means they are heavily leveraged and playing a riskier game; a low number means they are playing it safe.
1.0%
+100.4%
-16.0%
Current RatioThe 12-month survival check. It simply compares the cash they have right now (plus things they can quickly turn into cash) against the immediate bills they absolutely must pay this year. A score above 1 means they have enough in the wallet to cover the upcoming bills without panicking.
1.01x
+268.1%
-18.2%
Total AssetsThe absolute size of the company's empire. It bundles together absolutely everything of value they own—from the cash in the register and the inventory in the warehouse, to the software patents in the vault and the factories on the ground.
