Plutux
$34.03
+0.22%
2026-09-04 10:31:57 EDT+$0.08
Consumer Cyclical
Apparel - Footwear & Accessories
NYSE
Active Trading

Birkenstock Holding plc specializes in the creation and distribution of various foot-related products. While renowned for its extensive collection of footwear, which ...

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$34.03
+0.22%+$0.08
High
Low
52W High-33.8%
Rel. vol
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Range60m
VolumeSMA5SMA10
Birkenstock Holding plc (NYSE: BIRK) is the ultimate parent of the Birkenstock Group and operates as a consumer cyclical footwear and accessories business with a strong brand identity centered on comfort and foot-health positioning. With roots dating back to 1774, Birkenstock’s core products are sandals and other footwear (including closed-toe ...Birkenstock Holding plc (NYSE: BIRK) is the ultimate parent of the Birkenstock Group and operates as a consumer cyclical footwear and accessories business with a strong brand identity centered on comfort and foot-health positioning. With roots dating back to 1774, Birkenstock’s core products are sandals and other footwear (including closed-toe styles) featuring its signature contoured cork-and-foam-style footbeds, which customers associate with supportive, customized-feel wear. From a business and go-to-market perspective, Birkenstock distributes products across multiple channels. The company sells through its own online retail platforms and through company-owned physical stores, which helps control the brand experience and customer journey. In addition, it relies on wholesale partnerships with retailers and other distribution partners to reach consumers at scale in key regions. In terms of product scope, while Birkenstock is best known for footwear, the company description also indicates expansion beyond shoes into related categories such as skincare items and accessories. This mix supports brand extension while leveraging existing consumer awareness. Economically, the company’s merchandising and sourcing model typically involves designing and manufacturing footwear components and finished products, then managing inventory and channel-specific demand. Operationally, comfort-oriented footwear often requires careful materials handling (e.g., footbed components and outer uppers), quality control for fit and durability, and ongoing product development to balance heritage design with current fashion and seasonal demand. From a cost structure standpoint, footwear businesses generally carry material and manufacturing costs plus distribution, retail operations, and brand/marketing spend; Birkenstock’s diversified channel strategy can help mitigate single-channel demand volatility. Financially, Birkenstock Holding plc has become a widely traded public company (IPO in 2023 per the provided data) and operates globally across the Americas, Europe, the Middle East & Africa, and the Asia Pacific region. As key people, the company’s leadership includes CEO Oliver Christian Joachim Reichert. Looking ahead, Birkenstock’s strategic focus is typically centered on sustaining brand momentum, expanding product lines and category adjacencies, strengthening wholesale and direct retail performance, and continuing international growth—while maintaining the comfort-driven product proposition that differentiates the Birkenstock brand.
Founded
1774
Employees
6200
CEO
Oliver Christian Joachim Reichert
Full Name
Birkenstock Holding plc
Sector
Consumer Cyclical
Industry
Apparel - Footwear & Accessories
ROE
12.12%
Market Cap
$5.62B
Current Ratio
3.78
WACC
9.26%
ROIC
8.03%

Contact Information

44 1534 835 600
1-2 Berkeley Square, London, GL W1J 6EA

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