Bilibili Inc.

BILI

$15.50

+0.32%

2026-09-03 16:00:01 EDT+$0.05

Communication Services

Internet Content & Information

NASDAQ

Active Trading

Bilibili Inc. is a prominent Chinese entity focused on providing online entertainment experiences, primarily catering to the younger generations across the People's ...

Price Action of BILI

$15.50

+0.32%+$0.05

High—

Low—

52W High-57.4%

Rel. vol—

Interval

Range6.5h

Volume—SMA5SMA10

—

Bilibili Inc. is a leading Chinese internet entertainment company whose core identity centers on community-driven video experiences, often associated with ACG culture. Since its launch in 2009, the platform has developed an ecosystem that blends professional content and user-generated content, supported by interactive community features such as comments and community ...Bilibili Inc. is a leading Chinese internet entertainment company whose core identity centers on community-driven video experiences, often associated with ACG culture. Since its launch in 2009, the platform has developed an ecosystem that blends professional content and user-generated content, supported by interactive community features such as comments and community participation mechanics that differentiate it from conventional video sites. Headquartered in Shanghai, Bilibili serves mainly younger users in the People’s Republic of China and has built an “iconic brand” reputation as a destination for youth entertainment and fandom. Business-wise, Bilibili’s platform typically works like a content and engagement marketplace. It aggregates content across several formats—primarily video (including professional productions and creator uploads) and live streaming. Beyond pure distribution, the company also supports monetization through value-added subscriptions and related offerings that convert active viewers and fans into paying users. In addition, Bilibili operates games (including mobile games) and content categories that align with its ACG audience, enabling cross-pollination between video consumption and gaming engagement. From a product perspective, Bilibili’s services can be understood as a layered entertainment suite: (1) a video platform for discovery, viewing, uploading, and community interaction; (2) a live-streaming and real-time entertainment layer; and (3) adjacent monetization products such as subscriptions and game-related experiences. These offerings can increase user lifetime value by keeping audiences within the same ecosystem across multiple entertainment formats. On costs and operational scale, like other content platforms, Bilibili must balance platform infrastructure and bandwidth costs with content-related expenses (e.g., creator incentives, professional content investments, and licensing/production costs) as well as operating expenses tied to growth, moderation, and community management. The company’s financial footprint (as reflected by market data and reported operating metrics in the provided dataset) suggests it runs at substantial scale with an employee base in the thousands, supporting engineering, content operations, advertising/sales, and game-related functions. Key people include founder and leadership across the company, notably Chen Rui (Chairman and CEO) and other executives mentioned in the materials, such as Xu Yi (founder) and Xin Fan (CFO). Strategically, Bilibili’s mission emphasizes enriching everyday life for young generations, which aligns with ongoing efforts to expand content variety while preserving the community ethos that drives engagement. Overall, Bilibili positions itself as both a media platform and an entertainment ecosystem—monetizing attention through advertising and paid services, while growing engagement via video, live content, subscriptions, and games.ExpandCollapse

Founded

2009

Employees

8423

CEO

Rui Chen

Full Name

Bilibili Inc.

Sector

Communication Services

Industry

Internet Content & Information

ROE

9.84%

Market Cap

$6.50B

Current Ratio

1.32

WACC

7.34%

ROIC

11.28%

Contact Information

https://www.bilibili.com

86 21 2509 9255

Building 3, Shanghai, SH 200433

Key Metrics of BILI

Snapshot

Latest / TTM · 6 periods

Market Cap

$6.50B

ROCE

6.6%

EV / EBITDA

30.11x

+1.2% YoY

FCF Yield

0.0%

-7.4% YoY

Cash Conversion Cycle

-97.5d

Current Ratio

1.32

Quick take

TTM —

No major risk flags in selected headline metrics.

Financial Highlights of BILI

Profitability trend

Latest / TTM · 6 periods

Gross Margin

37.3%

Net Margin

4.9%

P/E Ratio

28.10x

n/a

Debt / Equity

0.60

n/a

Current Ratio

1.32

Dividend Yield

0.0%

Understanding

TTM —

No major balance sheet stress in these headline ratios.

Calendar of BILI

Upcoming

Sep 30, 2026In 26 days
Q3 FY2026 · Estimated results
Est. EPS $1.80 · Revenue $8.36B · 6 analysts
Dec 30, 2026
Q4 FY2026 · Estimated results
Est. EPS $2.04 · Revenue $9.18B · 6 analysts
Dec 31, 2026
FY2026 · Estimated annual results
Est. EPS $6.92 · Revenue $33.25B · 15 analysts
Mar 30, 2027
Q1 FY2027 · Estimated results
Est. EPS $1.28 · Revenue $8.41B · 2 analysts

Recent history

Jun 30, 2026
Q2 FY2026 · Results reported
EPS ¥0.75 · Revenue ¥7.92B
Mar 31, 2026
Q1 FY2026 · Results reported
EPS ¥0.45 · Revenue ¥7.43B
Dec 31, 2025
FY2025 · Annual results
EPS ¥2.59 · Revenue ¥30.35B
Sep 30, 2025
Q3 FY2025 · Results reported
EPS ¥1.05 · Revenue ¥7.69B
Jun 30, 2025
Q2 FY2025 · Results reported
EPS ¥0.51 · Revenue ¥7.34B
Mar 31, 2025
Q1 FY2025 · Results reported
EPS ¥-0.02 · Revenue ¥7.00B

Financial Statements of BILI

5Y Trend (Revenue, Earnings, FCF)

Metric	Latest	YoYYoY means Year-over-Year. It compares the latest annual value with the previous annual value to show long-term trend strength.	QoQQoQ means Quarter-over-Quarter. It compares the latest quarter with the immediately previous quarter to show short-term momentum changes.
RevenueThe total money that came through the front door from selling things, before paying a single bill. Think of it as the grand total of every credit card swipe from customers. (YoY compares this year to last year's performance, while QoQ compares the current three months to the previous three).	$30.3B	+13.1%	+6.6%
Net IncomeThe absolute bottom line. If the company paid every single supplier, employee, banker, and tax collector, this is the actual money left in their pocket at the end of the day.	$1.2B	+188.6%	+64.4%
Gross MarginThe basic markup. If they sell a $100 pair of sneakers, this percentage tells you how much of that price tag is profit right after paying for the rubber and shoelaces, but before paying for things like store rent or TV commercials.	+36.6%	+12.0%	+1.7%
Operating MarginThe 'day job' efficiency score. Out of every dollar a customer spends, this shows how many cents the company keeps after making the product AND paying for all the everyday corporate overhead (like salaries, marketing, and keeping the lights on).	+3.7%	+174.0%	+110.4%
Net MarginThe final take-home percentage. When you strip away every conceivable cost, tax, and interest payment, this is the exact number of cents the company truly gets to keep from every dollar in sales.	+3.9%	+178.4%	+54.2%
Free Cash FlowThe holy grail of corporate cash. It's the spendable, physical money left over after the business pays for its daily operations AND buys the big, expensive upgrades (like new factories or servers) it needs to survive. This is the 'free' money they can use to pay dividends or buy back stock.	$5.3B	+24.9%	—
FCF MarginThe ultimate cash conversion rate. It shows how good the company is at turning regular sales directly into cold, hard, spendable cash. A high percentage means the business is an absolute cash-printing machine.	+17.5%	+10.4%	—
Debt / EquityThe financial risk gauge. It compares how much of the company's empire was built using borrowed money (loans) versus the owners' own money (shareholders). A high number means they are heavily leveraged and playing a riskier game; a low number means they are playing it safe.	61.9%	+69.6%	-2.5%
Current RatioThe 12-month survival check. It simply compares the cash they have right now (plus things they can quickly turn into cash) against the immediate bills they absolutely must pay this year. A score above 1 means they have enough in the wallet to cover the upcoming bills without panicking.	1.36x	+1.3%	-2.1%
Total AssetsThe absolute size of the company's empire. It bundles together absolutely everything of value they own—from the cash in the register and the inventory in the warehouse, to the software patents in the vault and the factories on the ground.	$41.2B	+26.0%	+3.0%

Actual vs Estimate

A Dec 31Q Sep 30

Metric	Annual (A vs E)	Annual Surprise	Quarter (A vs E)	Quarter Surprise
EPS Surprise	2.59 vs 5.75	-55.0%	0.75 vs 1.80	-58.3%
Revenue Surprise	$30.3B vs $30.2B	+0.5%	$7.9B vs $8.4B	-5.3%

Insider Transactions of BILI

Acquisitions (A)

Since Mar 17, 2026

Disposals (D)

Since Mar 17, 2026

Monthly shares of acquisitions/disposals with close price trend (shared daily price source)

Insider Trading Snapshot

Date	Executive	Title	Security	Side	Price
Mar 17, 2026	Li Feng	—	—	—	—
Mar 17, 2026	Ding Guoqi	—	—	—	—
Mar 17, 2026	Xu Yi	director, officer: President	Class Y Ordinary Shares	—	—
Mar 17, 2026	Xu Yi	director, officer: President	Class Z Ordinary Shares	—	—
Mar 17, 2026	Xu Yi	director, officer: President	Forward Sale Contract (obligation to sell)	—	—

Earnings Call Transcript of BILI

1 transcript segments

Q2 2026

Unknown Speaker

Operator: Good day, and welcome to the Bilibili's Second Quarter 2026 Financial Results and Business Update Conference Call. Today's conference is being recorded. At this time, I would like to turn the call over to Juliet Yang, Executive Director of Investor Relations. Please go ahead. Juliet Yang: Thank you, operator. During this call, we'll discuss our business outlook and make forward-looking statements. These comments are based on our predictions and expectations as of today. Actual events or results could differ materially from those mentioned in today's news release and in this discussion due to a number of risks and uncertainties, including those mentioned in our most recent filings with the SEC and Hong Kong Stock Exchange. The non-GAAP financial measures we provide are for comparison purposes only. The definition of this measure and a reconciliation table are available in the news release we issued earlier today. As a reminder, this conference is being recorded. In addition, an investor presentation and a webcast replay of this conference call will be available on the Bilibili IR website at ir@bilibili.com. Joining us today from Bilibili senior management are Mr. Rui Chen, Chairman of the Board and Chief Executive Officer; Ms. Carly Li, Vice Chairwoman of the Board and Chief Operating Officer; and Mr. Sam Fan, Chief Financial Officer. I will now turn the call to Mr. Chen. Rui Chen: Thank you, Juliet, and thank you to everyone joining us today. Our strong momentum carried into the second quarter, and we delivered another set of solid results. Both our community and top line growth remained healthy and profitability continued to expand. As users increasingly seek substance over noise, our high-quality content and authentic community experience keep attracting new users and driving deeper engagement. In Q2, DAUs increased by 7% year-over-year to 117 million, while MAUs grew to 371 million, average daily time spent rose to 113 minutes from 105 minutes a year ago, which drove total time spent up over 14%. That engagement is translating into stronger commercial results. Advertising revenue grew 28% year-over-year, marking another quarter of industry-leading growth. Meanwhile, MPUs increased 7% year-over-year to 33.4 million, reflecting users' increasing willingness to pay for the content and community experiences they truly value. You can also see that momentum in our financial results. Total revenues for Q2 rose 8% to RMB 7.9 billion, and gross profit grew 10% year-over-year. Gross margin expanded to 37.2%, marking our 16th consecutive quarter of margin improvement. Our top line growth and increased operating leverage drove our net profit up 55% year-over-year, and our adjusted net profit reached RMB 704 million, with our adjusted net profit margin expanding to 8.9%. In the AI era, we see 2 major tailwinds. First, AI tools help our creators produce great content much faster, while AI-empowered content understanding is making our …

Leadership Team of BILI

6 executives

Name	Title	Compensation	Gender	Year Born	Status
Ni Li	Vice Chairman of the Board of Directors & Chief Operating Officer	CNY 421,175	Female	1986	Active
Rui Chen	Chairman of the Board & Chief Executive Officer	CNY 338,726	Male	1978	Active
Yi Xu	Founder, President & Director	CNY 186,478	Male	1990	Active
Xin Fan	Chief Financial Officer & Joint Company Secretary	—	Male	1979	Active
Ying Tung Lai	Joint Company Secretary	—	Female	—	Active
Juliet Yang	Executive Director of Investor Relations	—	Female	—	Active

Recent News of BILI

Seeking Alpha8/27/2026Neutral

Bilibili Inc. (BILI) Q2 2026 Earnings Call Transcript

Seeking Alpha8/27/2026Neutral

Bilibili: Ad Growth, User Gains, And Margin Expansion

Bilibili Inc. remains a compelling value play amid AI-driven U.S. market concentration and is rated a buy for its growth potential. BILI's Q2 saw 8 million net new DAUs, 14% y/y growth in time spent, and robust advertising revenue up 28% y/y. Recurring subscription revenue and diversified value-added services stabilize BILI's top line and support margin expansion.

Seeking Alpha8/27/2026Neutral

Bilibili Q2: Market Is Mispricing Long-Term Flywheel

Bilibili Inc. remains a compelling Buy as its growth narrative is reinforced by Q2 results, despite recent share price weakness. Q2 saw 8% revenue growth, a 7% DAU increase, and 28% ad revenue growth, highlighting strong user engagement and monetization potential. Operating leverage is improving as expenses remain flat while gross profit rises, supporting future margin expansion and value creation.

MarketBeat8/27/2026Neutral

Bilibili Q2 Earnings Call Highlights

Bilibili NASDAQ: BILI reported higher revenue, expanding profitability and continued advertising momentum in the second quarter of 2026, as the company highlighted growing user engagement and investments in artificial intelligence tools for content creation, recommendation and advertising.

Zacks Investment Research8/27/2026Neutral

Bilibili (BILI) Q2 Earnings Match Estimates

Bilibili (BILI) came out with quarterly earnings of $0.23 per share, in line with the Zacks Consensus Estimate . This compares to earnings of $0.18 per share a year ago.

Historical Employee Count of BILI

Current

8,801

Change

-20.65%

Minimum

4,791

Maximum

12,281

Recent Filings

Report Date	Employees	Form Type	Filing Date	SEC Filing
Dec 31, 2025	8,801	20-F	Apr 16, 2026	View
Dec 31, 2024	11,092	20-F	Mar 25, 2025	View
Dec 31, 2023	12,281	20-F	Mar 27, 2024	View
Dec 31, 2022	8,646	20-F	Apr 27, 2023	View
Dec 31, 2021	4,791	20-F	Apr 25, 2022	View

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Bilibili Inc.