Company research
Buybacks against stock-based compensation: what shareholders actually kept
A buyback announcement is a number of dollars. What a shareholder keeps is a change in share count, and the two are not the same thing whenever the company is issuing stock to its own staff at the same time. This nets one against the other, by sector, for a decade.
375 companies · fiscal years 2015–2025
FY2015–FY2025
- Stock comp, FY2025
- 1.33%
- 0.71% of revenue in FY2015
- Buybacks
- 5.26%
- dividends 3.94%
- Buyback per $1 of comp
- $3.96
- $7.28 in FY2015
- Median share count
- -0.67%
- year over year, middle company
- Total repurchased
- $909B
- against $230B of stock comp
| Fiscal year | Stock comp | Buybacks | Dividends | Buyback per $1 of comp | Median share count | Companies |
|---|---|---|---|---|---|---|
| 2025 | 1.33% | 5.26% | 3.94% | $3.96 | -0.67% | 374 |
| 2024 | 1.31% | 5.17% | 3.92% | $3.96 | -0.44% | 374 |
| 2023 | 1.29% | 4.83% | 3.91% | $3.76 | -0.60% | 375 |
| 2022 | 1.24% | 5.87% | 3.86% | $4.72 | -0.45% | 373 |
| 2021 | 1.15% | 5.81% | 4.07% | $5.04 | +0.25% | 366 |
| 2020 | 1.09% | 4.39% | 4.47% | $4.02 | -0.37% | 365 |
| 2019 | 0.97% | 6.16% | 7.64% | $6.37 | -0.59% | 362 |
| 2018 | 0.85% | 6.32% | 4.28% | $7.47 | -0.58% | 357 |
| 2017 | 0.83% | 4.52% | 4.31% | $5.46 | -0.31% | 352 |
| 2016 | 0.80% | 5.15% | 4.29% | $6.43 | -0.85% | 346 |
| 2015 | 0.71% | 5.18% | 4.19% | $7.28 | — | 339 |
| Sector | Stock comp | In FY2015 | Buybacks | Dividends | Buyback per $1 of comp | Median share count |
|---|---|---|---|---|---|---|
| Technology80 | 4.32% | 1.84% | 12.00% | 4.86% | $2.78 | -0.19% |
| Communication Services14 | 3.45% | 1.54% | 8.05% | 3.77% | $2.34 | -1.31% |
| Real Estate14 | 2.25% | 1.06% | 1.38% | 21.59% | $0.61 | +0.61% |
| Consumer Cyclical30 | 1.51% | 0.62% | 2.60% | 1.68% | $1.72 | -2.29% |
| Financial Services57 | 0.88% | 0.71% | 8.53% | 4.39% | $9.69 | -2.04% |
| Industrials55 | 0.56% | 0.37% | 4.82% | 4.18% | $8.57 | -1.22% |
| Healthcare45 | 0.44% | 0.56% | 2.19% | 2.67% | $4.98 | -0.88% |
| Basic Materials13 | 0.44% | 0.45% | 5.90% | 5.29% | $13.45 | -2.09% |
| Consumer Defensive20 | 0.19% | 0.19% | 1.29% | 3.73% | $6.84 | -0.93% |
| Utilities22 | 0.13% | 0.22% | 0.60% | 8.16% | $4.58 | +1.18% |
| Energy25 | 0.08% | 0.34% | 4.21% | 5.15% | $50.40 | +0.16% |
| Company | Share count, 10y | Comp as % of revenue | Buyback per $1 of comp |
|---|---|---|---|
| EBAY Consumer Cyclical | -62.3% | 4.65% | $8.16 |
| AIG Financial Services | -57.3% | 0.00% | — |
| HPQ Technology | -48.1% | 0.66% | $6.71 |
| AMP Financial Services | -47.7% | 1.16% | $11.51 |
| AZO Consumer Cyclical | -46.5% | 0.46% | $34.89 |
| HCA Healthcare | -45.9% | 0.48% | $15.75 |
| MCK Healthcare | -45.5% | 0.03% | $29.50 |
| MPC Energy | -43.7% | 0.00% | — |
| JBL Technology | -43.4% | 0.31% | $7.58 |
| MET Financial Services | -41.1% | 0.00% | — |
| ORLY Consumer Cyclical | -41.0% | 0.20% | $86.42 |
| GM Consumer Cyclical | -40.7% | 0.00% | — |
| LOW Consumer Cyclical | -39.7% | 0.20% | $34.32 |
| STLD Basic Materials | -38.7% | 0.32% | $15.93 |
| AFL Financial Services | -38.6% | 0.00% | — |
| Company | Share count, 10y | Comp as % of revenue | Buyback per $1 of comp |
|---|---|---|---|
| BE Industrials | +2,368.0% | 8.62% | $0.00 |
| CVNA Consumer Cyclical | +1,395.2% | 0.54% | $0.09 |
| MPLX Energy | +939.8% | 0.11% | $26.91 |
| KDP Consumer Defensive | +608.3% | 0.62% | $4.79 |
| ZS Technology | +491.4% | 26.54% | $0.00 |
| FANG Energy | +358.7% | 0.66% | $15.71 |
| PCG Utilities | +352.2% | 0.00% | — |
| EQT Energy | +308.4% | 1.09% | $1.89 |
| TRGP Energy | +301.1% | 0.38% | $6.32 |
| WBD Communication Services | +285.7% | 0.98% | $2.16 |
| O Real Estate | +283.0% | 0.96% | $2.29 |
| APO Financial Services | +250.8% | 4.20% | $0.69 |
| ET Energy | +242.9% | 0.19% | $3.72 |
| FTI Energy | +229.1% | 0.12% | $19.67 |
| OKE Energy | +199.8% | 0.17% | $0.81 |
Largest US-listed operating companies by market capitalisation, one line per company, foreign private issuers (ADRs and 20-F filers) excluded. Full provenance, method and a citation line are in Sources and method below. The universe and every filing behind them are listed in full.
A buyback is only a return if the share count falls
Across the 375 largest US-listed companies, stock-based compensation went from 0.71% of revenue in 2015 to 1.33% in 2025 — 1.9 times the share of revenue it was a decade ago. Over the same decade buybacks have not grown at anything like that rate, which is why the ratio in the fourth column has been falling: each dollar of repurchase now has more issuance to cancel before it starts returning anything.
That ratio is the honest way to read a buyback announcement. A company repurchasing three dollars of stock for every dollar it grants is genuinely shrinking; one repurchasing a dollar for a dollar has run a payroll through the equity account and reported it as a return of capital. The median company's share count is in the table beside it, which is the outcome those two flows actually produce.
The sector split is the part most people guess wrong. The stock-heavy sectors are not the ones diluting: they pay the most of their compensation in stock and also run the largest buybacks, so their share counts still fall. In FY2025 the median company issued more than it retired in 3 sectors — Real Estate, Utilities, Energy — which is where dilution is quietly winning.
Two caveats that cut against the whole page. Buyback figures here are gross repurchases from the cash-flow statement, not net of issuance — which is exactly why they are shown next to the compensation line rather than alone. And the timing is worth looking at before treating repurchases as a value strategy: across this universe they peaked in 2018 at 6.32% of revenue and were lowest in 2020 at 4.39%. Compare those two years against what the market did in each of them — the page on annual returns is one click away — and judge for yourself whether the aggregate was buying low.
Questions people ask about this
- Why compare buybacks with stock-based compensation at all?
- Because they move the same quantity in opposite directions. Compensation paid in stock issues shares to employees and shrinks every existing holder's slice; a buyback retires shares and grows it. A company repurchasing exactly as much stock as it grants has returned nothing to shareholders through the buyback — it has paid its staff and used the buyback to hide the dilution.
- Is stock-based compensation a real cost?
- It is a real cost to shareholders and it is not a cash cost to the company, which is why it sits in the middle of most arguments about adjusted earnings. It appears as an expense on the income statement and is added straight back in the cash-flow statement, and companies that exclude it from their own adjusted figures are excluding a transfer of ownership that already happened.
- Does a falling share count prove the buyback was a good idea?
- No. It proves the buyback was large enough to outrun issuance. Whether it created value depends on the price paid, and the record here is not encouraging in aggregate: repurchases across this universe peak in the years after prices have already risen and fall away in the years they are cheapest, which is the opposite of the pattern a value-creating programme would produce.
Sources and method
- Data
- SEC filings (EDGAR) — Each company's annual report on Form 10-K. Every company named on the page links to the filing its figures were read from.
- Financial Modeling Prep — Distributor of the filing data, and the source of the market caps used to pick the universe.
- How it was calculated
- Same universe as the other filing pages. Stock-based compensation, common share repurchases and dividends paid come from the annual cash-flow statement; revenue and diluted share count from the income statement for the same fiscal year. Sector figures for compensation, buybacks and dividends are aggregates — the sector's total divided by the sector's revenue — while the change in share count is the median company, because a single mega-cap buyback would otherwise stand in for the sector. Repurchase figures are gross: shares retired, not net of issuance, which is exactly why they are shown beside compensation rather than alone.
- How often it changes
- Rebuilt from the filings about once a year, after the bulk of the universe has reported. The fiscal year it runs through is at the top of the page.
- Citing this page
Free to quote — please link rather than copy the table.
Plutux. "Buybacks against stock-based compensation: what shareholders actually kept." Data through FY2025. https://plutux.ai/resources/tools/buybacks-vs-dilution
Historical figures for information only — not investment advice, and not a forecast.
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Plutux is not an investment adviser. Market data and AI-generated analysis are for information and education only, not investment advice. Disclaimer