StubHub Holdings, Inc. operates ticketing marketplace for live event tickets worldwide. It buys and sells tickets to live events and experiences through ...
StubHub is a leading secondary ticketing platform in North America that enables individual and professional sellers to list tickets for sports, concerts, theater, and other live entertainment. The platform acts as an intermediary, facilitating secure transactions between buyers and sellers, supported by advanced search, pricing tools, and mobile application integration.
Price Range: Variable, market-driven pricing per ticket plus transaction fees
Pain Points: Fraud in secondary ticket markets, difficulty in finding hard-to-get tickets, insecurity regarding payment/ticket validity, and lack of transparency in event pricing.
Solutions: The FanProtect Guarantee, real-time ticket availability, seat verification tools, price alerts, and a secure payment settlement system.
Target Users: Event-goers, sports fans, music enthusiasts, theater-goers, and professional ticket resellers.
viagogo is the international arm of StubHub Holdings, providing similar secondary market ticketing services to a global audience. It connects buyers and sellers across more than 200 countries, ensuring cross-border transactions for major international events.
Price Range: Variable, market-driven pricing per ticket plus transaction fees
Pain Points: Geographical barriers to accessing live events, currency exchange/international payment friction, and trust issues in foreign secondary markets.
Solutions: Global reach for ticket distribution, localized user experience, and standardized international transaction safety protocols.
Target Users: International event attendees, global tourists, and fans of international touring artists.
Supply Chain
International ticket sellersGlobal event promotersInternational payment processorsLegal and compliance service providers
The FanProtect Guarantee is a core service feature that ensures valid tickets for entry or money back. It provides buyers with on-time delivery assurance, valid entry, and 120% credit or refund options if events are canceled. It also provides sellers with secure, on-time payment guarantees for sold tickets.
Price Range: Included in transaction services
Pain Points: Consumer anxiety regarding fake tickets, lost money due to event cancellations, and non-payment risks for sellers.
Solutions: Monetary reimbursement, credit issuance, and dispute resolution services.
Target Users: All users of the StubHub and viagogo marketplaces.
Supply Chain
In-house customer service agentsLegal departmentRisk management/Fraud monitoring teams
Major League Baseball (MLB)National Lacrosse League (NLL)Danny Wimmer Presents (DWP)Chicago Sky (WNBA)Peachtree Entertainmentvivenu GmbHThe Athletic (The New York Times Company)NYSE:NYTAssociation of Volleyball Professionals (AVP)Outside Lands (Another Planet Entertainment)Anschutz Entertainment Group (AEG)StubHub Affiliate ProgramULTRA Europe
