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Pursuit Attractions and Hospitality, Inc. logo

Pursuit Attractions and Hospitality, Inc.

PRSU
$48.07
-0.05%
2026-09-03 13:30:55 EDT-$0.03
Consumer Cyclical
Travel Services
NYSE
Active Trading

Pursuit Attractions and Hospitality, Inc., a company dedicated to leisure and guest services, owns and oversees a collection of destination properties throughout ...

Price Action

$48.07
-0.05%-$0.03
High—
Low—
52W High-15.0%
Rel. vol—
Interval
Range3.1h
Volume—SMA5SMA10
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Company Overview

Pursuit Attractions and Hospitality, Inc., traded on the New York Stock Exchange under the symbol PRSU, is an attractions and hospitality operator focused on connecting travelers with iconic destinations and memorable experiences. The company’s business model combines tourism attractions, hotels and lodges, food and beverage operations, retail, and transportation into ...Pursuit Attractions and Hospitality, Inc., traded on the New York Stock Exchange under the symbol PRSU, is an attractions and hospitality operator focused on connecting travelers with iconic destinations and memorable experiences. The company’s business model combines tourism attractions, hotels and lodges, food and beverage operations, retail, and transportation into destination-oriented offerings. Its stated value proposition is centered on helping guests discover notable places and create experiences that become lasting stories. Pursuit operates across several geographically distinctive markets, including the Canadian Rockies, the United States, Iceland, and Costa Rica. Its portfolio is designed around locations with strong natural, cultural, or scenic appeal. Operations may include sightseeing attractions, guided or experiential tourism, lodging facilities, restaurants, retail shops, and transportation services that support access to attractions and destinations. This integrated approach allows Pursuit to capture spending across multiple stages of a visitor’s trip rather than relying exclusively on admission or room revenue. The company has a long corporate history dating to 1926, although the current Pursuit-focused structure is substantially newer. On December 31, 2024, the former Viad Corp. completed the sale of its GES convention and events services business to Truelink Capital and relaunched as Pursuit Attractions and Hospitality, Inc. David W. Barry became president and chief executive officer at that time. The transaction marked a strategic shift away from business-to-business event services toward a more concentrated travel, attractions, and hospitality platform. Based on the supplied data, Pursuit has approximately 2,100 full-time employees, placing it in the 2,001-5,000 employee category. Its reported corporate address is in Denver, Colorado, while the supplied financial profile identifies Scottsdale, Arizona as its headquarters reference, reflecting potentially different corporate or filing records. The company’s website is pursuit.com. The supplied trailing-twelve-month financial indicators show revenue of approximately $17.44 per share, net income of approximately $1.49 per share, a gross margin of 36.2%, an EBITDA margin of 25.1%, and a net profit margin of 8.5%. The business is capital intensive: capital expenditures were approximately 20.7% of revenue, and free cash flow was negative on the reported measure despite positive operating cash flow. The balance sheet showed a current ratio of about 1.61, debt-to-equity of approximately 0.45, and net debt to EBITDA of about 1.72. These figures suggest a company with meaningful operating profitability and moderate leverage, but also substantial investment requirements for attractions, lodging assets, transportation infrastructure, maintenance, and guest-experience improvements. Performance is likely influenced by tourism demand, seasonality, travel trends, weather, economic conditions, destination accessibility, labor costs, and discretionary consumer spending.
Founded
1926
Employees
2100
CEO
David W. Barry
Full Name
Pursuit Attractions and Hospitality, Inc.
Sector
Consumer Cyclical
Industry
Travel Services
ROE
7.31%
Market Cap
$1.31B
Current Ratio
1.61
WACC
10.01%
ROIC
6.64%

Contact Information

https://www.pursuit.com
602 207 1000
1401 17th Street, Denver, CO 80202

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