Plutux
$41.89
+1.43%
2026-09-04 10:33:55 EDT+$0.59
Industrials
Industrial - Machinery
NYSE
Active Trading

Douglas Dynamics, Inc. is a North American firm specializing in the production and customization of equipment and accessories for commercial work trucks. ...

Price Action

$41.89
+1.43%+$0.59
High
Low
52W High-23.8%
Rel. vol
Interval
Range50m
VolumeSMA5SMA10
Douglas Dynamics, Inc. is a specialized industrial manufacturer focused on the commercial work-truck equipment market in North America. The company’s operating history dates back to 1948, while Douglas Dynamics was incorporated in Milwaukee in 1977 and remains headquartered there. Its common stock trades on the New York Stock Exchange under ...Douglas Dynamics, Inc. is a specialized industrial manufacturer focused on the commercial work-truck equipment market in North America. The company’s operating history dates back to 1948, while Douglas Dynamics was incorporated in Milwaukee in 1977 and remains headquartered there. Its common stock trades on the New York Stock Exchange under the symbol PLOW. Mark Van Genderen serves as President and Chief Executive Officer and is also a director of the company. The business is organized around two principal segments. Work Truck Attachments designs, manufactures, sells, and supports equipment used primarily for snow and ice management. Products include snowplows, salt and sand spreaders, related attachments, replacement parts, accessories, and turf-care equipment for light-, medium-, and heavy-duty trucks. The segment’s principal brands include WESTERN, FISHER, SNOWEX, BLIZZARD, TURFEX, and SWEEPEX. These products are sold through dealer networks and serve professional snow-removal contractors, municipalities, commercial property operators, and other fleet users. Work Truck Solutions provides truck and vehicle upfitting and broader work-truck equipment solutions. Its offerings include truck bodies, racking, storage systems, specialized installations, cable-pulling equipment, and turnkey configurations for government agencies, departments of transportation, municipalities, utilities, contractors, and commercial fleets. Key brands associated with this segment include HENDERSON, DEJANA, and BRINEXTREME. Upfitting generally involves installing purpose-built equipment onto customer-provided vehicle chassis, allowing customers to purchase a configured work vehicle rather than source and coordinate each component independently. The company’s bill of materials varies substantially by product. Snowplows and spreaders typically require formed and fabricated steel or other durable metals, cutting edges, hydraulic or electric systems, motors, controls, lighting, fasteners, coatings, and purchased components. Truck bodies and storage systems similarly rely on metal fabrication, hardware, electrical components, and installation labor. Because products are engineered for harsh winter, municipal, and commercial environments, durability, corrosion resistance, fit, serviceability, and parts availability are important purchasing considerations. Public filings do not provide a standard product-level cost or BOM breakdown, so exact unit economics differ by model, configuration, labor content, and material prices. Financially, the supplied trailing-twelve-month data indicates approximately $1.03 billion in market capitalization, a gross margin of about 27.3%, an EBIT margin of approximately 11.4%, and a net profit margin of roughly 7.5%. Return on equity is reported at approximately 18.5%. The company also reports meaningful leverage, with debt-to-equity near 0.97 and net debt to EBITDA of approximately 3.16. Its trailing dividend is reported at $1.18 per share, equivalent to an indicated yield of approximately 2.7% at the supplied share price. The principal business opportunities are continued replacement demand, brand strength, dealer distribution, municipal and commercial fleet investment, product innovation, and cross-selling between attachment and upfitting activities. Key risks include weather variability, seasonality, raw-material and labor costs, fleet spending cycles, interest expense, dealer and customer concentration, and competitive pressure.
Founded
1948
Employees
1764
CEO
Mark Van Genderen
Full Name
Douglas Dynamics, Inc.
Sector
Industrials
Industry
Industrial - Machinery
ROE
18.51%
Market Cap
$0.97B
Current Ratio
2.16
WACC
9.21%
ROIC
11.08%

Contact Information

414 354 2310
11270 West Park Place, Milwaukee, WI 53224

Related stocksManufacturing - Tools & Accessories

Browse all US stocks

Plutux is not an investment adviser. Market data and AI-generated analysis are for information and education only, not investment advice. Disclaimer

© Plutux Technology Limited 2026