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Technology
Information Technology Services
NASDAQ
Inactive

Magic Software Enterprises Ltd. (MGIC) is a global technology company specializing in a diverse range of software solutions and IT services. It ...

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Magic Software Enterprises Ltd. (MGIC) is a long-established enterprise technology company headquartered in Or Yehuda, Israel, whose mission centers on enabling organizations to achieve digital transformation through application platforms, integration solutions, and supporting IT services. The company operates with a software-and-services model: it develops proprietary products that help customers build, ...Magic Software Enterprises Ltd. (MGIC) is a long-established enterprise technology company headquartered in Or Yehuda, Israel, whose mission centers on enabling organizations to achieve digital transformation through application platforms, integration solutions, and supporting IT services. The company operates with a software-and-services model: it develops proprietary products that help customers build, modernize, integrate, and manage business applications, and it also delivers implementation and professional services that support customers across infrastructure planning, bespoke development, and technology deployment. From a business perspective, Magic’s portfolio and delivery approach are geared toward helping enterprises connect systems and automate or optimize business processes. The company’s structure is commonly described through two segments. The Software Services segment focuses on designing, marketing, selling, and providing ongoing support for application platforms, software applications, and business/process integration solutions. The IT Professional Services segment complements this with expert IT support such as infrastructure planning and implementation, custom application development, technology strategy and deployment, communications solutions, and additional outsourcing arrangements when required by clients. Key product lines include Magic xpa (enterprise-grade application development and deployment), AppBuilder (for building and maintaining high-performance, mainframe-compatible business applications), and Magic xpi (integration across systems). Magic also offers tools for operational and data-related needs, such as FactoryEye (virtualization for production data) and BusinessEye (business intelligence). For user experience and mobile needs, Magic SmartUX supports cross-platform mobile business application creation. In addition, Magic provides industry-specific solutions (e.g., healthcare-oriented and logistics/operations-focused offerings) and cloud/SaaS-style HR capabilities such as HR Pulse, supporting customers with domain-targeted functionality. On the cost and delivery side, the company’s offerings blend recurring revenue drivers (support, maintenance, training, and consulting) with project and professional-service delivery. Typical implementation work leverages its proprietary platforms, and margins can be influenced by services mix, deployment complexity, customer demand cycles, and ongoing investment in product development and support. Financially, the business model aligns with enterprise software dynamics—developing durable platforms while servicing and sustaining customer deployments over time. Leadership includes CEO Lior Blik, with other prominent executives listed in public leadership summaries such as CTO Yuval Lavi, COO Israel Abitbol, and SVP/CFO Asaf Berenstin, alongside a chairman (Moti Gutman). Founded in 1983, the company has grown from earlier enterprise software roots and has continued evolving its platforms toward integration, data management, and modern application development. Overall, Magic positions itself as an end-to-end digital transformation and integration partner: providing platform technology customers use to build and connect applications, plus professional services to deploy and sustain those solutions. As enterprises continue prioritizing application modernization, data governance, and cross-system automation, Magic’s combination of proprietary integration and development tools with services is designed to help customers reduce implementation friction and accelerate time-to-value.
Founded
1983
Employees
3628
CEO
Yakov Tsaroya
Full Name
Magic Software Enterprises Ltd.
Sector
Technology
Industry
Information Technology Services
ROE
10.71%
Market Cap
$0.85B
Current Ratio
1.48
ROIC
14.87%

Contact Information

972 3 538 9292
Terminal Center, Or Yehuda 6037501

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