Plutux
$3.14
+4.67%
2026-09-03 16:00:03 EDT+$0.14
Consumer Cyclical
Specialty Retail
NYSE
Active Trading

LightInTheBox Holding Co., Ltd. functions as a global e-commerce enterprise, delivering a diverse selection of merchandise directly to consumers across the world. ...

Price Action

$3.14
+4.67%+$0.14
High
Low
52W High-24.7%
Rel. vol
Interval
Range3.3h
VolumeSMA5SMA10
LightInTheBox Holding Co., Ltd. (NYSE: LITB) operates as a global online retailer focused on apparel and related lifestyle products delivered directly to consumers across many countries and regions. The company’s business model centers on digital storefronts—such as lightinthebox.com, miniinthebox.com, and ezbuy.com—supported by customer service, marketing, logistics, warehousing, and last-mile delivery ...LightInTheBox Holding Co., Ltd. (NYSE: LITB) operates as a global online retailer focused on apparel and related lifestyle products delivered directly to consumers across many countries and regions. The company’s business model centers on digital storefronts—such as lightinthebox.com, miniinthebox.com, and ezbuy.com—supported by customer service, marketing, logistics, warehousing, and last-mile delivery capabilities. Its platform content is localized across multiple languages, enabling it to serve a broad, international customer base rather than relying on physical store footprints. From a product perspective, LightInTheBox’s catalog spans (i) customized apparel and garments, (ii) special occasion wear, and (iii) fast fashion and everyday clothing. In addition to apparel, it sells general merchandise including accessories, gadgets/electronics, home and garden items, toys, hobby-related products, and communication devices. The company also emphasizes ongoing product sourcing and online presence management, aiming to keep assortments responsive to customer demand. Operationally, the company runs or coordinates end-to-end functions that matter for cross-border e-commerce: supply chain management, research and development, marketing and administrative support, and multi-step fulfillment activities (warehouse handling and local delivery). This integrated approach is intended to support cost control and delivery performance, which are key drivers in cross-border consumer retail. The dataset also indicates meaningful operational scale, with research and development expenses that appear small relative to revenue (per provided R&D-to-revenue ratio), and positive gross margin (gross profit margin reported around 0.65 in the provided snapshot). Financially, the provided valuation snapshot suggests a small market capitalization relative to enterprise value and includes profitability metrics (e.g., net profit margin around ~0.041 in the snapshot). Some balance-sheet indicators appear unusual (e.g., negative equity/book-related measures in the snapshot), which often reflects reporting structure, accounting effects, and/or capital structure; investors typically analyze these alongside cash flow and segment disclosures. Key leadership includes CEO Jian He (appointed as CEO in November 2018 and later serving as chairman of the board). Looking ahead, the company’s priorities generally align with scaling traffic and conversion on its online platforms, improving product relevance (including design/brand direction referenced in external coverage such as Ador.com), and sustaining efficient fulfillment and logistics to manage total delivered cost. Like many cross-border e-commerce firms, it must continually balance assortment breadth, pricing competitiveness, and delivery reliability to maintain customer satisfaction and repeat purchasing.
Founded
2007
Employees
345
CEO
Jian He
Full Name
LightInTheBox Holding Co., Ltd.
Sector
Consumer Cyclical
Industry
Specialty Retail
ROE
-231.46%
Market Cap
$0.03B
Current Ratio
0.42
WACC
5.22%
ROIC
-2321.95%

Contact Information

86 21 6877 2231
4 Pandan Crescent, Singapore, CE 128475

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