Justin Schreiber co-founded LifeMD (formerly Conversion Labs) to pivot from digital marketing to a tech-enabled, full-stack telehealth platform.
Early Life: Schreiber began his career with a strong focus on entrepreneurship and digital marketing, founding JLS Ventures before his transition into healthcare.
First Break: Founding and building Conversion Labs, which he subsequently transformed into the telehealth-focused LifeMD brand in 2020.
Path to CEO: Schreiber rose to the helm by identifying the scalability of DTC telehealth, navigating the company through public listing, name changes, and a strategic pivot toward comprehensive virtual primary care and weight management.
Original Vision: To create a seamless, technology-driven platform that makes specialized healthcare and pharmaceutical access accessible and efficient for patients.
Justin Schreiber co-founded LifeMD with a vision to modernize patient access to care through a tech-forward platform. Initially starting in a different iteration of the company, he steered the pivot to LifeMD as a leader in virtual medicine, focusing on high-growth therapeutic areas like weight management. His journey is defined by transitioning from a marketing-first approach to a full-stack, insurance-integrated telehealth provider, demonstrating significant adaptability in a highly regulated industry.
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