GoPro, Inc. is a company dedicated to designing, manufacturing, and marketing cameras and related accessories, particularly its signature mountable and wearable imaging ...
GoPro, Inc. is an American technology company founded in 2002 by Nick Woodman, who sought a better way to film himself and friends surfing. The company specializes in rugged, mountable cameras and accessories, including the HERO9 Black, HERO8 Black, HERO7 series, and the 360-degree Max camera. Its ecosystem includes the ...GoPro, Inc. is an American technology company founded in 2002 by Nick Woodman, who sought a better way to film himself and friends surfing. The company specializes in rugged, mountable cameras and accessories, including the HERO9 Black, HERO8 Black, HERO7 series, and the 360-degree Max camera. Its ecosystem includes the GoPro App and subscription service (GoPro Plus) for cloud storage and editing tools. Headquartered in San Mateo, California, GoPro operates in the consumer electronics industry, targeting adventurers, sports enthusiasts, and content creators. The company went public in 2014 on NASDAQ under the symbol GPRO. Financially, GoPro has faced challenges, with negative margins and a net loss in recent quarters, yet it continues to innovate, announcing new products like the MISSION 1 professional cinema camera line. As of the latest data, GoPro employs 636 people, and its market cap is approximately $120 million. Despite financial struggles, GoPro remains a well-known brand in action cameras, emphasizing positivity and enabling users to capture immersive experiences.
YoYYoY means Year-over-Year. It compares the latest annual value with the previous annual value to show long-term trend strength.
QoQQoQ means Quarter-over-Quarter. It compares the latest quarter with the immediately previous quarter to show short-term momentum changes.
RevenueThe total money that came through the front door from selling things, before paying a single bill. Think of it as the grand total of every credit card swipe from customers. (YoY compares this year to last year's performance, while QoQ compares the current three months to the previous three).
$651.5M
-18.7%
+5.9%
Net IncomeThe absolute bottom line. If the company paid every single supplier, employee, banker, and tax collector, this is the actual money left in their pocket at the end of the day.
$-93.5M
+78.4%
+36.9%
Gross MarginThe basic markup. If they sell a $100 pair of sneakers, this percentage tells you how much of that price tag is profit right after paying for the rubber and shoelaces, but before paying for things like store rent or TV commercials.
+33.6%
-0.6%
+594.2%
Operating MarginThe 'day job' efficiency score. Out of every dollar a customer spends, this shows how many cents the company keeps after making the product AND paying for all the everyday corporate overhead (like salaries, marketing, and keeping the lights on).
-9.2%
+45.1%
+35.7%
Net MarginThe final take-home percentage. When you strip away every conceivable cost, tax, and interest payment, this is the exact number of cents the company truly gets to keep from every dollar in sales.
-14.3%
+73.4%
+40.4%
Free Cash FlowThe holy grail of corporate cash. It's the spendable, physical money left over after the business pays for its daily operations AND buys the big, expensive upgrades (like new factories or servers) it needs to survive. This is the 'free' money they can use to pay dividends or buy back stock.
$-24.0M
+81.4%
+68.6%
FCF MarginThe ultimate cash conversion rate. It shows how good the company is at turning regular sales directly into cold, hard, spendable cash. A high percentage means the business is an absolute cash-printing machine.
-3.7%
+77.1%
+70.4%
Debt / EquityThe financial risk gauge. It compares how much of the company's empire was built using borrowed money (loans) versus the owners' own money (shareholders). A high number means they are heavily leveraged and playing a riskier game; a low number means they are playing it safe.
108.8%
+35.1%
+94.4%
Current RatioThe 12-month survival check. It simply compares the cash they have right now (plus things they can quickly turn into cash) against the immediate bills they absolutely must pay this year. A score above 1 means they have enough in the wallet to cover the upcoming bills without panicking.
0.91x
-4.3%
-2.6%
Total AssetsThe absolute size of the company's empire. It bundles together absolutely everything of value they own—from the cash in the register and the inventory in the warehouse, to the software patents in the vault and the factories on the ground.
Operator: Hello, everyone. Thank you for joining us, and welcome to the GoPro Second Quarter 2026 Earnings Call. [Operator Instructions] I will now hand the conference over to Robin Stoecker, Director of Corporate Communications. Robin, please go ahead.
Robin Stoecker: Thank you, Pascal. Good afternoon, and welcome to GoPro's Second Quarter 2026 Earnings Conference Call. With me today are GoPro's CEO, Nicholas Woodman; and CFO, Brian Tratt. Today's agenda will include brief commentary from Nick, followed by Q&A. For detailed information about our second quarter performance, please read our Q2 2026 earnings press release we've posted to the Investor Relations section of GoPro's website. Before I pass the call to Nick, I'd like to remind everyone that our remarks today may include forward-looking statements. Forward-looking statements and all other statements that are not historical facts are not guarantees of future performance and are subject to a number of risks and uncertainties, which may cause actual results to differ materially. Additionally, any forward-looking statements made today are based on assumptions as of today. This means that results could change at any time, and we do not undertake any obligation to update these statements as a result of new information or future events. To better understand the risks and uncertainties that could cause actual results to differ from our commentary, we refer you to our most recent annual report on Form 10-K for the year ended December 31, 2025, which is on file with the Securities and Exchange Commission and other reports that we may file from time to time with the SEC. Today, we may discuss gross margin, operating expense, net profit and loss, adjusted EBITDA as well as basic and diluted net profit and loss per share in accordance with GAAP and on a non-GAAP basis. A reconciliation of GAAP to non-GAAP operating expenses can be found in the press release that was issued this afternoon, which is posted on the Investor Relations section of our website. Unless otherwise noted, all income statement-related numbers that are discussed in the management commentary other than revenue are non-GAAP. Now I'll turn the call over to GoPro's Founder and CEO, Nicholas Woodman.
Nicholas Woodman: Thanks, Robin, and thanks, everybody, for joining us today. As Robin mentioned, for detailed information about our second quarter performance, please refer to our Q2 2026 earnings press release issued today and subsequent 10-Q filing. Today, I will share brief remarks that are focused on our products and the strategic initiatives we're driving forward. In May, GoPro's Board of Directors authorized a process to evaluate a potential sale of the company and other strategic alternatives aimed at maximizing shareholder value. The inquiries we've received span the defense, consumer and financial sectors, and we're in the later stages of the process. As I've shared, this process has my full support. In Q2, we delivered the …
