First Citizens BancShares, Inc. (FCNCA) functions as the parent company for First-Citizens Bank & Trust Company, offering a comprehensive suite of retail ...
First Citizens offers a range of checking account options for individuals and businesses, including primary, premier, and prestige tiers, designed for liquidity, ease of access via digital banking, and transaction management.
Price Range: N/A (Fee-based structures depending on account type and balance requirements)
Pain Points: Difficulty in tracking expenses, lack of secure funds storage, and inefficient bill payment processes.
Includes certificates of deposit (CDs), money market accounts, and online savings accounts that provide competitive yields to help customers reach short-term and long-term financial goals.
Price Range: N/A (Yields based on prevailing interest rates)
Pain Points: Loss of purchasing power due to inflation and lack of secure, interest-earning storage for surplus cash.
Solutions: FDIC-insured deposit safety, interest compounding, and flexible liquidity options.
Target Users: Personal savers, retirees, and businesses with excess liquidity.
Supply Chain
Financial market interest rate benchmarksRegulatory bodies (FDIC)IT infrastructure for secure data storage
A diverse portfolio of credit cards including cash rewards, travel rewards, low-interest options, and secured cards to help build credit or provide revolving credit access.
Price Range: N/A (Variable APRs and annual fees)
Pain Points: Immediate lack of liquidity for purchases, security concerns with cash, and the need to build credit history.
Target Users: Credit-eligible individuals, students, and businesses.
Supply Chain
Card networks (Visa/Mastercard)Credit bureausCard fulfillment and shipping partners
Includes private banking, trust and fiduciary services, retirement plan management, and investment advisory services provided by SEC-registered affiliates to manage high-net-worth portfolios.
Price Range: N/A (Asset-based fees or management retainers)
Pain Points: Complexity of investment decision-making, tax inefficiency, and concerns regarding estate succession.
