Denny's Unveils New Brand Evolution And Creative Campaign Drawing Inspiration From Classic Sitcoms
Denny's unveils a new brand evolution and sitcom-inspired campaign, inviting guests to the booth with nostalgia, new menu items, and a refreshed look.
Denny's Corporation, primarily through its subsidiary Denny's, Inc., operates and owns a chain of full-service eateries under the renowned Denny's brand. As ...
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Est. EPS $0.09 · Revenue $118.81M · 1 analysts
Est. EPS $0.14 · Revenue $123.13M · 1 analysts
Est. EPS $0.42 · Revenue $480.24M · 2 analysts
Est. EPS $0.05 · Revenue $122.10M · 1 analysts
EPS $0.13 · Revenue $114.67M
| Metric | Latest | YoYYoY means Year-over-Year. It compares the latest annual value with the previous annual value to show long-term trend strength. | QoQQoQ means Quarter-over-Quarter. It compares the latest quarter with the immediately previous quarter to show short-term momentum changes. |
|---|---|---|---|
| RevenueThe total money that came through the front door from selling things, before paying a single bill. Think of it as the grand total of every credit card swipe from customers. (YoY compares this year to last year's performance, while QoQ compares the current three months to the previous three). | $452.3M | -2.5% | -3.8% |
| Net IncomeThe absolute bottom line. If the company paid every single supplier, employee, banker, and tax collector, this is the actual money left in their pocket at the end of the day. | $21.6M | +8.2% | -74.4% |
| Gross MarginThe basic markup. If they sell a $100 pair of sneakers, this percentage tells you how much of that price tag is profit right after paying for the rubber and shoelaces, but before paying for things like store rent or TV commercials. | +73.4% | +121.4% | +26.2% |
| Operating MarginThe 'day job' efficiency score. Out of every dollar a customer spends, this shows how many cents the company keeps after making the product AND paying for all the everyday corporate overhead (like salaries, marketing, and keeping the lights on). | +10.0% | -12.0% | +26.0% |
| Net MarginThe final take-home percentage. When you strip away every conceivable cost, tax, and interest payment, this is the exact number of cents the company truly gets to keep from every dollar in sales. | +4.8% | +10.9% | -73.4% |
| Free Cash FlowThe holy grail of corporate cash. It's the spendable, physical money left over after the business pays for its daily operations AND buys the big, expensive upgrades (like new factories or servers) it needs to survive. This is the 'free' money they can use to pay dividends or buy back stock. | $918000 | -98.5% | +224.4% |
| FCF MarginThe ultimate cash conversion rate. It shows how good the company is at turning regular sales directly into cold, hard, spendable cash. A high percentage means the business is an absolute cash-printing machine. | +0.2% | -98.5% | +237.1% |
| Debt / EquityThe financial risk gauge. It compares how much of the company's empire was built using borrowed money (loans) versus the owners' own money (shareholders). A high number means they are heavily leveraged and playing a riskier game; a low number means they are playing it safe. | -1199.7% | -90.3% | -5.5% |
| Current RatioThe 12-month survival check. It simply compares the cash they have right now (plus things they can quickly turn into cash) against the immediate bills they absolutely must pay this year. A score above 1 means they have enough in the wallet to cover the upcoming bills without panicking. | 0.42x | -1.9% | -3.8% |
| Total AssetsThe absolute size of the company's empire. It bundles together absolutely everything of value they own—from the cash in the register and the inventory in the warehouse, to the software patents in the vault and the factories on the ground. | $496.3M | +6.8% | +2.4% |
| Metric | Annual (A vs E) | Annual Surprise | Quarter (A vs E) | Quarter Surprise |
|---|---|---|---|---|
| EPS Surprise | 0.41 vs 0.53 | -22.3% | 0.01 vs 0.10 | -88.3% |
| Revenue Surprise | $452.3M vs $453.7M | -0.3% | $113.2M vs $116.3M | -2.6% |
| Date | Executive | Title | Security | Side | Shares | Price |
|---|---|---|---|---|---|---|
| Jan 16, 2026 | GUTIERREZ JOSE M | director | Common Stock | A | 93,739 | — |
| Jan 16, 2026 | GUTIERREZ JOSE M | director | Deferred Stock Units | D | 24,775 | — |
| Jan 16, 2026 | GUTIERREZ JOSE M | director | Common Stock | D | 93,739 | $6.25 |
| Jan 16, 2026 | VONDRASEK MARK R | director | Common Stock | A | 38,697 | — |
| Jan 16, 2026 | VONDRASEK MARK R | director | Deferred Stock Units | D | 24,775 | — |
Operator: Ladies and gentlemen, thank you for joining us, and welcome to the Denny's Corporation Second Quarter 2025 Earnings Conference Call. [Operator Instructions] I will now hand the conference over to Kayla Money, Senior Director of Investor Relations. Kayla, please go ahead. Kayla Money: Good afternoon. Thank you for joining Denny's Second Quarter 2025 Earnings Conference Call. With me today from management are Kelli Valade, Denny's Chief Executive Officer; and Robert Verostek, Denny's Executive Vice President and Chief Financial Officer. Please refer to our website at investor.dennys.com to find our earnings press release, along with a reconciliation of any non-GAAP financial measures mentioned on the call today. This call is being webcast, and an archive of the webcast will be available on our website later today. Kelli will begin today's call with a business update, then Robert will provide a recap of our second quarter financial results and a development update before commenting on guidance. After that, we will open it up for questions. Before we begin, let me remind you that in accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the company knows that certain matters to be discussed by members of management during this call may constitute forward- looking statements. Management urges caution in considering its current trends and any outlook on earnings provided during this call. Such statements are subject to risks, uncertainties and other factors that may cause the actual performance of Denny's to be materially different from the performance indicated or implied by such statements. Such risks and factors are set forth in the company's most recent annual report on Form 10-K for the year ended December 25, 2024, and any subsequent Forms 8-K and quarterly reports on Form 10-Q. With that, I will now turn the call over to Kelli Valade, Denny's Chief Executive Officer. Kelli F. Valade: Thank you, Kayla. Good afternoon, everyone, and thank you for joining us. Today's discussion will focus on the continued progress we've made to bring profitable traffic-driving initiatives to our flagship Denny's restaurants. We'll also talk about our continued confidence in our growth brand, Keke's Breakfast Cafe. After that, we'll provide updates on our quarterly financial results and share our full year 2025 outlook. With that, let's get started. As we talked about in quarter 1, we are operating in a very choppy consumer environment, and that has continued through quarter 2. Household incomes remain under pressure and consumer sentiment continues to be volatile, meaning consumers are pulling back on spending across most categories, and they're being more selective about where to spend. Despite these challenges, Denny's delivered system-wide same-restaurant sales of negative 1.3%, which is a 170 basis point sequential improvement from Q1. Results were impacted by our concentration in key states and markets …
| Name | Title | Compensation | Gender | Year Born | Status |
|---|---|---|---|---|---|
Kelli F. Valade | Chief Executive Officer | USD 1,488,971 | Female | 1970 | Active |
Christopher D. Bode | President & Chief Operating Officer of Denny's Inc. | USD 874,082 | Male | 1963 | Active |
Robert Verostek | Executive Vice President & Chief Financial Officer | USD 793,319 | Male | 1973 | Active |
Gail Sharps Myers | Executive Vice President, Chief Legal & Administrative Officer and Corporate Secretary | USD 762,156 | Female | 1971 | Active |
Stephen C. Dunn | Executive Vice President & Chief Global Development Officer | USD 671,167 | Male | 1965 | Active |
David Peter Schmidt | President of Keke's, Inc. | USD 535,515 | Male | 1971 | Active |
Curtis L. Nichols Jr. | Vice President of Investor Relations and Financial Planning & Analysis | — | Male | — | Active |
Jay C. Gilmore | Senior Vice President, Chief Accounting Officer & Corporate Controller | — | Male | 1969 | Active |
Monigo G. Saygbay-Hallie | Executive Vice President & Chief People Officer | — | Female | 1975 | Active |
Thomas Starnes | Vice President of Brand Protection & Quality and Chief Food Safety Officer | — | — | — | Active |
Minh Le | Senior Vice President & Chief Technology Officer | — | — | 1975 | Active |
Alex Williams | Senior Vice President & Chief Operating Officer | — | Male | — | Active |
Denny's unveils a new brand evolution and sitcom-inspired campaign, inviting guests to the booth with nostalgia, new menu items, and a refreshed look.
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