Plutux
$51.41
-3.58%
2026-09-02 16:00:02 EDT-$1.91
Consumer Cyclical
Furnishings, Fixtures & Appliances
NYSE
Active Trading

Traeger, Inc., and its associated entities, specializes in the development, manufacturing, distribution, and ongoing support of wood-fired pellet grills. These unique outdoor ...

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$51.41
-3.58%-$1.91
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Traeger, Inc. is a leading outdoor cooking company that invented the wood pellet grill, a unique cooking system that uses all-natural hardwood pellets to grill, smoke, bake, roast, braise, and barbecue. Founded by Joe Traeger in 1985, the company has grown to become a household name in outdoor cooking, with ...Traeger, Inc. is a leading outdoor cooking company that invented the wood pellet grill, a unique cooking system that uses all-natural hardwood pellets to grill, smoke, bake, roast, braise, and barbecue. Founded by Joe Traeger in 1985, the company has grown to become a household name in outdoor cooking, with a strong presence in the United States and international markets. Headquartered in Salt Lake City, Utah, Traeger has approximately 520 employees and has established itself as a lifestyle brand, fostering a community called 'Traegerhood'. The company's primary business is the design, manufacturing, and distribution of wood pellet grills. These grills are known for their ease of use, versatility, and consistent results. A key differentiator is their integration as smart, internet-connected devices, allowing users to control and monitor the cooking process remotely via the Traeger app. The app provides access to a digital content library with recipes, video guides, and cooking tips. Additionally, Traeger produces engaging branded content to build community and showcase the Traeger lifestyle. Beyond the grills, Traeger offers a wide range of complementary products, including wood pellets in various flavors, rubs, sauces, seasonings, and marinades. The company also sells accessories such as grill covers, drip trays, bucket liners, shelves, cleaning supplies, and tools like the MEATER smart thermometer. Replacement parts, branded apparel, and other merchandise are also available. Financially, Traeger has faced challenges, with recent quarterly results showing a decline in revenues. The company's focus on innovation, community building, and expanding its product ecosystem is aimed at driving long-term growth. While profitability has been elusive, the brand remains strong, and management is committed to navigating market conditions. Led by CEO Jeremy Andrus, Traeger continues to invest in product development and marketing to solidify its position as the #1 brand in wood pellet grilling.
Founded
1985
Employees
433
CEO
Jeremy Andrus
Full Name
Traeger, Inc.
Sector
Consumer Cyclical
Industry
Furnishings, Fixtures & Appliances
ROE
-64.46%
Market Cap
$0.14B
Current Ratio
3.49
WACC
8.75%
ROIC
-16.48%

Contact Information

801 701 7180
533 South 400 West, Salt Lake City, UT 84101

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