Traeger, Inc., and its associated entities, specializes in the development, manufacturing, distribution, and ongoing support of wood-fired pellet grills. These unique outdoor ...
Traeger, Inc. is a leading outdoor cooking company that invented the wood pellet grill, a unique cooking system that uses all-natural hardwood pellets to grill, smoke, bake, roast, braise, and barbecue. Founded by Joe Traeger in 1985, the company has grown to become a household name in outdoor cooking, with ...Traeger, Inc. is a leading outdoor cooking company that invented the wood pellet grill, a unique cooking system that uses all-natural hardwood pellets to grill, smoke, bake, roast, braise, and barbecue. Founded by Joe Traeger in 1985, the company has grown to become a household name in outdoor cooking, with a strong presence in the United States and international markets. Headquartered in Salt Lake City, Utah, Traeger has approximately 520 employees and has established itself as a lifestyle brand, fostering a community called 'Traegerhood'.
The company's primary business is the design, manufacturing, and distribution of wood pellet grills. These grills are known for their ease of use, versatility, and consistent results. A key differentiator is their integration as smart, internet-connected devices, allowing users to control and monitor the cooking process remotely via the Traeger app. The app provides access to a digital content library with recipes, video guides, and cooking tips. Additionally, Traeger produces engaging branded content to build community and showcase the Traeger lifestyle.
Beyond the grills, Traeger offers a wide range of complementary products, including wood pellets in various flavors, rubs, sauces, seasonings, and marinades. The company also sells accessories such as grill covers, drip trays, bucket liners, shelves, cleaning supplies, and tools like the MEATER smart thermometer. Replacement parts, branded apparel, and other merchandise are also available.
Financially, Traeger has faced challenges, with recent quarterly results showing a decline in revenues. The company's focus on innovation, community building, and expanding its product ecosystem is aimed at driving long-term growth. While profitability has been elusive, the brand remains strong, and management is committed to navigating market conditions. Led by CEO Jeremy Andrus, Traeger continues to invest in product development and marketing to solidify its position as the #1 brand in wood pellet grilling.
YoYYoY means Year-over-Year. It compares the latest annual value with the previous annual value to show long-term trend strength.
QoQQoQ means Quarter-over-Quarter. It compares the latest quarter with the immediately previous quarter to show short-term momentum changes.
RevenueThe total money that came through the front door from selling things, before paying a single bill. Think of it as the grand total of every credit card swipe from customers. (YoY compares this year to last year's performance, while QoQ compares the current three months to the previous three).
$559.5M
-7.4%
+27.7%
Net IncomeThe absolute bottom line. If the company paid every single supplier, employee, banker, and tax collector, this is the actual money left in their pocket at the end of the day.
$-115.2M
-238.7%
-392.5%
Gross MarginThe basic markup. If they sell a $100 pair of sneakers, this percentage tells you how much of that price tag is profit right after paying for the rubber and shoelaces, but before paying for things like store rent or TV commercials.
+31.9%
-24.7%
-13.7%
Operating MarginThe 'day job' efficiency score. Out of every dollar a customer spends, this shows how many cents the company keeps after making the product AND paying for all the everyday corporate overhead (like salaries, marketing, and keeping the lights on).
-0.2%
+57.4%
-30.5%
Net MarginThe final take-home percentage. When you strip away every conceivable cost, tax, and interest payment, this is the exact number of cents the company truly gets to keep from every dollar in sales.
-20.6%
-265.7%
-328.9%
Free Cash FlowThe holy grail of corporate cash. It's the spendable, physical money left over after the business pays for its daily operations AND buys the big, expensive upgrades (like new factories or servers) it needs to survive. This is the 'free' money they can use to pay dividends or buy back stock.
$13.1M
+14.3%
+83.7%
FCF MarginThe ultimate cash conversion rate. It shows how good the company is at turning regular sales directly into cold, hard, spendable cash. A high percentage means the business is an absolute cash-printing machine.
+2.3%
+23.4%
+43.8%
Debt / EquityThe financial risk gauge. It compares how much of the company's empire was built using borrowed money (loans) versus the owners' own money (shareholders). A high number means they are heavily leveraged and playing a riskier game; a low number means they are playing it safe.
249.1%
+58.6%
+4.3%
Current RatioThe 12-month survival check. It simply compares the cash they have right now (plus things they can quickly turn into cash) against the immediate bills they absolutely must pay this year. A score above 1 means they have enough in the wallet to cover the upcoming bills without panicking.
2.68x
+34.9%
+2.6%
Total AssetsThe absolute size of the company's empire. It bundles together absolutely everything of value they own—from the cash in the register and the inventory in the warehouse, to the software patents in the vault and the factories on the ground.
Operator: Hello, everyone. Thank you for joining us, and welcome to Traeger First Quarter 2026 Earnings Conference Call. [Operator Instructions] I will now hand the conference over to Stephanie Read, Vice President of Finance, Strategy and Investor Relations. Please go ahead.
Stephanie Read: Good afternoon, everyone. Thank you for joining Traeger's call to discuss its first quarter 2026 results, which were released this afternoon and can be found on our website at investors.traeger.com. I'm Stephanie Read, Vice President of Finance, Strategy and Investor Relations at Traeger. With me on the call today are Jeremy Andrus, our Chief Executive Officer; and Joey Hord, our Chief Financial Officer. Before we begin, let me remind you that participants on this call will make forward-looking statements based on current expectations, and those statements are subject to certain risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties are detailed in Traeger's reports filed with the SEC. This call also contains certain non-GAAP financial measures, including adjusted EBITDA, adjusted net income or loss, adjusted net income or loss per share, adjusted gross margin, free cash flow and net debt, which we believe are useful supplemental measures. The most comparable GAAP financial measures and reconciliation of the non-GAAP measures contained herein to such GAAP measures are included in our earnings release and investor presentation, which are available on the Investor Relations portion of our website at investors.traeger.com. Now I'd like to turn the call over to Jeremy Andrus, Chief Executive Officer of Traeger. Jeremy?
Jeremy Andrus: Thanks, Steph, and thank you all for joining our first quarter earnings call. We had a solid start to the year, and I'm encouraged by the signals we're seeing heading into our peak selling season. Q1 revenue reflects a combination of planned timing, channel decisions and marketplace dynamics we discussed on our last earnings call, and Joey will walk through those details shortly. Before turning to results, I want to note that we recognized a $12 million P&L benefit in Q1 related to an IEEPA tariff refund that was not contemplated in our original outlook, and I'll address in my guidance commentary. What I want to focus on today is what we're seeing in underlying demand because sell-through is the clearest signal of where the business is headed and of a healthy retail environment. On today's call, I'll cover the consumer and brand, our product launches and how we're executing with our key retail partners. I'll also update you on Project Gravity because the discipline we're applying in 2026 is foundational to what we're building for the long term. Then I'll turn it over to Joey for financials. Let me start with the consumer and the brand. Even in a cautious spending environment, Traeger brand engagement remains strong, and it continues to be a leading indicator of potential demand. …