Plutux
$27.19
-1.16%
2026-09-04 11:20:15 EDT-$0.32
Consumer Defensive
Beverages - Wineries & Distilleries
NYSE
Active Trading

Brown-Forman Corporation, along with its subsidiaries, operates globally within the alcoholic beverage industry. The company is actively involved in the production, distillation, ...

Price Action

$27.19
-1.16%-$0.32
High
Low
52W High
Rel. vol
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Range6.5h
VolumeSMA5SMA10
Brown-Forman Corporation, headquartered in Louisville, Kentucky, is one of the world's largest and most enduring family-controlled spirits and wine companies. Founded in 1870, the company has cultivated a deep-rooted heritage, anchored by its flagship brand, Jack Daniel's Tennessee Whiskey, which accounts for a significant portion of its revenue. Beyond whiskey, ...Brown-Forman Corporation, headquartered in Louisville, Kentucky, is one of the world's largest and most enduring family-controlled spirits and wine companies. Founded in 1870, the company has cultivated a deep-rooted heritage, anchored by its flagship brand, Jack Daniel's Tennessee Whiskey, which accounts for a significant portion of its revenue. Beyond whiskey, the company’s extensive portfolio includes premium labels such as Woodford Reserve and Old Forester, as well as a diverse array of tequila, vodka, gin, and ready-to-drink (RTD) cocktails. From a business perspective, Brown-Forman operates as a holding company listed on the New York Stock Exchange. Its business model relies on a robust global distribution network, allowing it to export American-made spirits to markets worldwide. The company emphasizes long-term sustainable returns for shareholders by maintaining premium brand equity and investing in marketing and innovation, such as expanding its presence in the rapidly growing RTD segment. Financially, the company balances its capital-intensive distillation processes—which require significant investment in raw materials (grains, barrels) and long-term aging—against high-margin premiumization strategies. As a family-founded enterprise, it balances conservative financial stewardship with the agility to adapt to changing consumer trends. Key leadership, including CEO Lawson E. Whiting, continues to guide the company through global market volatility while maintaining the integrity of its traditional production methods. The workforce of approximately 4,900 employees supports a vertically integrated supply chain, ensuring that quality standards are upheld from distillation through bottling and distribution. While the company faces competitive pressure from global conglomerates like Diageo, its focus on 'American Whiskey' creates a unique competitive moat. Its strategic vision remains centered on premiumization, geographic diversification, and the development of high-value brands that resonate with contemporary global consumers, ensuring that this century-old institution remains relevant and profitable in the 21st-century alcohol landscape.
Founded
1870
Employees
4900
CEO
Lawson E. Whiting
Full Name
Brown-Forman Corporation
Sector
Consumer Defensive
Industry
Beverages - Wineries & Distilleries
Market Cap
$12.48B
WACC
5.73%
ROIC
9.48%

Contact Information

502 585 1100
850 Dixie Highway, Louisville, KY 40210

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