On September 4, 2025, Ant International's merchant arm Antom announced it was simultaneously among the first partners of Mastercard's Agent Pay and Visa's Intelligent Commerce to pilot card-based AI agent transactions across Asia Pacific. That same dual-partner role has since hardened into something larger — a working alignment between Visa, Mastercard, and the agentic commerce community that turns the card networks into the de facto trust authority for AI shopping, with Stripe and PayPal now adopting their protocols rather than dictating them.
Antom launch with both card networks
Sep 4, 2025
First partner of both Visa Intelligent Commerce and Mastercard Agent Pay for card-based AI agent pilots in Asia Pacific
Agentic Payments Alliance founding
Aug 18, 2026
Visa and Mastercard are founding members alongside Fiserv, Circle, Solana, and 20+ others
EMVCo card-agent framework
Sept 4, 2026
Draft 'Intent Services' specification published; industry feedback due Sept 30, 2026
Projected global agentic commerce by 2030
$3–5 trillion
McKinsey QuantumBlack estimate, March 2026; US B2C retail alone could see up to $1 trillion
AI-driven traffic to US retail sites
+4,700% YoY
Adobe Digital Insights, July 2025 — the volume surge that triggered the network race
The Three-Way Alignment That Isn't Quite a Consortium
The narrative that Visa and Mastercard plus Ant International form a 'consortium' overstates the formal coordination, but understates the functional alignment. Three distinct moves since September 2025 have created a shared trust framework anyway — and Antom sits at the intersection of all three.
- Antom's dual pilot, Sept 4, 2025 — same-day announcement naming it as a first partner of Mastercard Agent Pay and Visa Intelligent Commerce, piloting tokenization, authentication, and transaction-control tooling for card-based agent payments in Asia Pacific. The press release framed it as 'pioneering agentic payments with Mastercard and Visa for card-based checkout.'
- Agentic Payments Alliance, Aug 18, 2026 — Rain-launched coalition with Visa, Mastercard, Fiserv, Circle, Solana, Avalanche, Shift4, Remitly, and 20+ others as founding members; goals include shared research, common authorization rules, and joint advocacy.
- EMVCo card-based agentic framework, Sept 4, 2026 — the actual multi-network standards body published a draft with an 'Intent Services' shared layer for registering and tracking consumer-authorized intent; Visa, Mastercard, American Express, JCB, and UnionPay all participate; comment window closes Sept 30, 2026.
What the New Trust Layer Actually Requires
Three technical requirements show up across every framework, and they are not interchangeable marketing language. They are concrete engineering obligations that any agent, merchant, or processor has to implement to participate.
| Requirement | What it does | Where it appears |
|---|---|---|
| Verifiable Intent | Cryptographic proof a human authorized a specific agent action | Mastercard Agent Pay (Apr 2025), Google AP2 (Sept 2025), Antom mandate model |
| Web Bot Auth / RFC 9421 signing | HTTP Message Signatures + ed25519 keys in a network-hosted directory so merchants can verify an agent's identity | Visa Trusted Agent Protocol (Oct 2025), Mastercard Agent Pay, Cloudflare validator |
| Know Your Agent (KYA) | Identity registration and ongoing risk scoring for the agent entity itself, parallel to KYC | EMVCo framework (in pipeline), Ant International Agent Trust Rating |
Visa's Trusted Agent Protocol, launched October 14, 2025, was the first to publish a working implementation: agents must register a public key in Visa's parallel Agent Pay framework, formalized in Agent Pay for Machines on June 10, 2026, leans on its 'Verifiable Intent' co-developed with Google and adds guaranteed settlement across cards, accounts, and stablecoins. Cloudflare has shipped reference validators so merchants can accept either network's signed-agent traffic while keeping bot/WAF rules in place.
EMVCo's September 4, 2026 draft goes one step further. Its 'Intent Services' concept is a shared coordination layer where any participant — issuer, network, merchant, or wallet — can register, retrieve, and update the consumer's authorized intent over the lifetime of an agent action. That is structurally new: it converts intent from a one-time signature into a stateful object, which Ant International had already previewed through its own Agent Trust Rating mechanism in the Agentic Mobile Protocol open-sourced April 27, 2026.
Stripe and PayPal Are Inside — But on Rails They Don't Control
The most common misreading of the Visa/Mastercard moves is that they will 'disintermediate' Stripe and PayPal. The opposite is happening: both processors are listed as launch partners on the network protocols themselves, and Stripe's co-developed Agentic Commerce Protocol with OpenAI for ChatGPT Instant Checkout (Sept 29, 2025) is designed to interoperate with Visa is named on Google's Agent Payments Protocol (AP2) alongside Mastercard, American Express, Ant International, and Coinbase.
TTM revenue scale of the players in the agentic payments race
All figures from latest reported TTM as of Sept 2026; private companies excluded.
Unit: USD billions
American Express
FY202510-K, TTM through Jun 2026
84.1
Q3 FY2026 10-Q, TTM through Jun 2026
44.5
Q2 2026 10-Q, TTM through Jun 2026
35.1
Q2 2026 10-Q, TTM through Jun 2026
34.1
Q2 2026 10-Q, TTM through Jun 2026
25
Q2 2026 10-Q, TTM through Jun 2026
2.5
For Stripe — a private company that processed $1.9 trillion of payment volume in 2025 (up 34% YoY, roughly 1.6% of global GDP) and tendered at a $159 billion valuation in February 2026 — the asymmetry is sharper. Its December 2025 Agentic Commerce Suite, its OpenAI partnership, and its August 2026 acquisition of OpenRouter for ~$8 billion are all defensive moves to keep Stripe as the connective tissue between agents and merchants. But every layer above settlement — agent registration, intent verification, KYA, dispute rules — is being defined by the networks, not by Stripe.
The Adobe Surge — Why the Networks Moved When They Did
Visa's October 14, 2025 Trusted Agent Protocol release opened with a striking number from Adobe Digital Insights: AI-driven traffic to US retail websites had surged 4,700% year-on-year by July 2025. That figure is the underlying catalyst for the network race — and it explains why the urgency is asymmetric across the value chain.
| Metric | Value | Source / period |
|---|---|---|
| AI-driven traffic to US retail sites | +4,700% YoY (July 2025) | Adobe Digital Insights, Aug 2025 |
| Shoppers saying AI improved their shopping | 85% | Adobe Data Insights, Aug 2025 |
| AI-referred conversion advantage on Prime Day 2026 | +50.7% vs other channels | Adobe / CMSWire, Jun 2026 |
| AI-referred traffic YoY in Q1 2026 | +393% | Adobe, Aug 2026 |
The traffic data puts a deadline on the network move. Merchants cannot distinguish legitimate AI shopping agents from scrapers and credential-stuffing bots at scale — Visa reported on December 18, 2025 that it had completed 'hundreds' of secure agent-initiated transactions with 100+ partners and forecast millions of consumers using AI agents for purchases by the 2026 holiday season. The merchant stack needs to whitelist a registered agent before the holiday volume arrives; whoever owns that whitelist becomes the gatekeeper.
Where the Value Actually Lands
Network payment economics are built on a specific structure: take rate on authorization, plus value-added services layered on top. The agentic trust layer adds three new surfaces where networks can monetize: agent directory registration, signed-intent verification, and dispute resolution for ambiguous agent actions.
- Visa at ~$44.5B TTM revenue runs at a 50.8% net margin and a 31.2x P/E — its quarterly revenue growth was +14.4% in Q3 FY2026; the agentic trust stack is incremental value-added-services revenue that does not require new merchant signups, only new SDK adoption.
- Mastercard at ~$35.1B TTM revenue shows22.1% earnings growth and 14.1% revenue growth in Q2 2026 — slightly ahead of Visa on the top line, with the Agent Pay for Machines expansion adding stablecoin and account-based settlement rails on top of its card franchise.
- American Express, late entrant, shipped its ACE Developer Kit in April 2026 with agent registration, consumer card enablement, intent analysis, and shopping cart context — it has the smallest agentic footprint of the three US networks but a closed-loop card base where disputes are easier to resolve in-house.
Below the networks sit the issuers and acquirers — Fiserv, Block, and Shift4 on the acquiring side; bank issuers on the issuing side. Fiserv's presence in the Agentic Payments Alliance and its Mastercard agent-pay partnership give it an early integration path; Block (formerly Square) is notably absent from the launch partner lists for both Visa TAP and Mastercard Agent Pay, leaving its Cash App and Square seller flows exposed to being wrapped by someone else's trust layer. Cloudflare's role is distinct — it sells the validator and managed-ruleset plumbing that merchants use to accept or reject signed-agent traffic, so it gets paid regardless of which network wins the directory race.
The Two Clocks: Holiday 2026 and 2030
Two calendar events bracket the trade. The short-term clock is the 2026 holiday season — Visa has publicly committed to millions of consumers using AI agents for purchases, Mastercard's Agent Pay for Machines is built for continuous high-frequency transactions, and PayPal's Agent Ready (June 2026) is specifically a Braintree-side launch. The Sept 30, 2026 EMVCo comment window is the proximate catalyst that turns draft framework into ratified standard.
- Days–quarters: EMVCo final framework publication; first wave of mandated agent-directory integrations; visible merchant enablement metrics from Visa and Mastercard holiday-season reporting; first disputes settled under the new agent-dispute rules.
- 1–3 years: Convergence or fragmentation between Visa's TAP and Mastercard's Agent Pay as EMVCo Intent Services becomes the harmonizing layer; whether Stripe's agentic suite or PayPal's Agent Ready can capture the consumer-facing authentication layer above the network protocol; Ant International Agentic Mobile Protocol adoption in Asia Pacific where Alipay+ covers 1.8 billion accounts and 150 million merchants.
The long-term frame is the McKinsey $3–5 trillion global agentic commerce estimate by 2030, with US B2C retail alone at up to $1 trillion. Even a conservative read — Ant International's own $28 billion forecast with46% CAGR — implies take-rate revenue that flows disproportionately to the entity owning authentication. At a blended 0.3% incremental take rate on a $1 trillion US retail agentic flow, the trust layer alone is a $3 billion annual revenue pool that did not exist twelve months ago.
Investable names in the card-network trust layer
- Trusted Agent Protocol (Oct 2025) and founding role in the Agentic Payments Alliance make Visa the incumbent registry for agent identity on its rail.
- Q3 FY2026 revenue of $11.6B (+14.4% YoY) and 50.8% net margin give it room to absorb the build-out cost while monetizing the directory layer.
- Holiday 2026 is the first credible read on agentic take-rate; Visa's 'millions of consumers' guidance sets a low bar to beat.
- Agent Pay for Machines (Jun 2026) extends the framework beyond cards into stablecoins and account-based settlement, widening the moat.
- Q2 2026 revenue of $9.3B (+14.1% YoY) and 22.1% earnings growth outpace Visa on earnings momentum for the same period.
- Co-development of Verifiable Intent with Google binds Mastercard into the AP2 ecosystem, raising switching costs for any agent platform that skips it.
- Agent Ready (Jun 2026) and OpenAI ChatGPT partnership (Oct 2025) keep PayPal at the checkout, but the trust layer above it is owned by Visa/Mastercard/EMVCo.
- TTM revenue $34.1B at a 9.9x P/E reflects market skepticism that legacy payment processors can hold economics against the new framework.
- Honey AI distribution is the offsetting asset — if PayPal owns the consumer-facing agent surface, it can dictate which network protocol gets routed.
- Square seller flow and Cash App are notably absent from both Visa TAP and Mastercard Agent Pay launch partner lists — exposure to being layered under someone else's trust protocol.
- Q2 2026 TTM revenue $25.0B with 14.4% revenue growth; the catalyst is whether Block ships its own agentic SDK or signs onto a network-led framework.
- 147.8x trailing P/E versus16.2x forward P/E signals earnings normalization that hinges on agentic-commerce positioning in2026–2027.
- ACE Developer Kit (Apr 2026) is the third US network into the race, late but with closed-loop dispute advantages that fit agentic ambiguity well.
- Q2 2026 revenue $21.6B with 11.0% earnings growth; lower take rate on a richer consumer base limits upside from incremental agent flow.
- Reported 'thousands of test agentic payments' is the only disclosure so far — the catalyst is EMVCo ratification and Amex's merchant-side adoption data.
- Founding member of Agentic Payments Alliance (Aug 2026) plus Mastercard agent-pay partner — the clearest acquiring-side integration path.
- Q2 20269.7x P/E and 0.98x P/B leave valuation room for the agentic ramp to be priced in.
- Clover point-of-sale already touches the SMB merchant cohort most exposed to AI-shopping-agent traffic.
- Validator and managed-ruleset infrastructure for both Visa TAP and Mastercard Agent Pay — Cloudflare gets paid regardless of which network wins.
- Q2 2026 revenue $2.5B with 35.9% YoY growth; the +8.5% move on the latest session suggests the market is starting to price the agent-traffic routing role.
- Agent SDK support turns Cloudflare from a CDN into a default developer dependency for merchant agent-authentication code.
- x402 protocol is being explicitly aligned with Visa Trusted Agent Protocol — a hybrid fiat/stablecoin rail becomes the bridge between card-network trust and on-chain settlement.
- Q2 2026 TTM revenue $6.0B with -17.3% revenue growth and negative net income; the agentic catalyst is a path back to growth via stablecoin micropayments.
- Coinbase is named in both Visa TAP and Mastercard AP4M partner lists, but the $46B market cap is more exposed to crypto-cycle volatility than to trust-layer monetization.
