Pegasystems Inc.는 1983년에 설립되었으며 매사추세츠주 케임브리지에 본사를 둔 글로벌 엔터프라이즈 소프트웨어 솔루션 제공업체입니다. 회사의 사업 범위는 미국, 더 넓은 아메리카, 영국, 기타 ...
Pegasystems Inc.는 1983년에 설립되었으며 매사추세츠주 케임브리지에 본사를 둔 글로벌 엔터프라이즈 소프트웨어 솔루션 제공업체입니다. 회사의 사업 범위는 미국, 더 넓은 아메리카, 영국, 기타 ...
Pega Platform is a unified low-code platform that enables organizations to rapidly build and deploy applications for customer engagement, digital process automation, and decision management. It provides a suite of tools for design, development, testing, and deployment, including visual modeling, pre-built components, and integration capabilities. The platform supports building both web and mobile applications and is designed for business users and IT professionals to collaborate.
가격대: Subscription-based, varies by deployment (on-premises or cloud) and usage.
페인 포인트: Slow application development cycles, complexity in integrating legacy systems, lack of agility in responding to market changes.
솔루션: Rapid application development through visual modeling, pre-built templates, and automated testing; integration capabilities with existing systems; scalability and security for enterprise use.
대상 사용자: Large enterprises in financial services, healthcare, insurance, government, telecommunications, and other regulated industries requiring mission-critical applications.
Pega Infinity is a comprehensive software suite that merges Pega's customer engagement capabilities with its digital process automation (DPA) platform. It includes components for real-time decisioning, workflow automation, case management, and AI-driven insights. The suite is designed to unify front-office (customer-facing) and back-office (operational) processes, enabling end-to-end automation and personalization. Pega Infinity leverages a single, unified architecture for consistent data and processes across channels.
가격대: Subscription-based, typically tiered by user count or transaction volume.
페인 포인트: Siloed customer data, disjointed customer journeys, inefficiencies in manual processes, inability to leverage AI for real-time decisions.
솔루션: Unified view of customer interactions, automated workflows, predictive analytics, AI-powered decisioning, and consistent cross-channel experiences.
대상 사용자: Enterprises seeking a single platform to modernize customer engagement and back-office operations, particularly in financial services, healthcare, insurance, and government.
Pega Customer Decision Hub is a component of Pega's customer engagement suite that uses artificial intelligence and real-time analytics to determine the best action for each customer at every touchpoint. It analyses customer data, predicts needs, and recommends next-best-actions for marketing, sales, and service. The hub orchestrates interactions across digital, call center, and traditional channels, optimizing customer lifetime value and experience.
가격대: Subscription-based, typically based on number of customer profiles or decisions processed.
페인 포인트: Irrelevant customer communications, lack of personalized experiences, manual segmentation, delayed responses to customer behavior changes.
솔루션: Real-time next-best-action decisions, predictive customer insights, adaptive analytics, omnichannel orchestration, test-and-learn capabilities.
대상 사용자: Large B2C and B2B enterprises with high customer volumes, especially in financial services, telecommunications, retail, and insurance.
Pega Sales Automation is an application within Pega's portfolio that automates sales processes, from lead management and opportunity tracking to quoting and contract management. It provides real-time visibility into the sales pipeline, automates routine tasks, and integrates with CRM systems. The software uses AI to recommend next steps and prioritize leads, helping sales teams close deals faster.
가격대: Subscription-based, per user per month.
페인 포인트: Manual lead tracking, inefficient quoting processes, lack of sales visibility, poor alignment between marketing and sales.
솔루션: Lead scoring and prioritization, automated workflows, real-time dashboards, quote-to-cash automation, and AI-driven recommendations.
대상 사용자: B2B sales organizations in industries like financial services, technology, manufacturing, and insurance.
Pega Customer Service is a comprehensive customer service application that uses AI and automation to anticipate customer needs and deliver personalized service. It provides a unified agent desktop, automated workflows, knowledge management, and omnichannel interaction management. The software enables customers to self-serve through chatbots and virtual assistants while empowering agents with real-time insights and next-best-action guidance.
가격대: Subscription-based, per agent per month or per interaction.
페인 포인트: Long wait times, inconsistent service across channels, lack of agent knowledge, high customer churn due to poor service.
솔루션: Self-service portals and chatbots, intelligent routing, agent assist, real-time sentiment analysis, case management, and post-interaction analytics.
대상 사용자: Enterprises with large customer service operations, especially in financial services, healthcare, insurance, and telecommunications.
Pega Cloud is a managed cloud service offering that provides the infrastructure and platform for hosting Pega applications. It offers high availability, security, and scalability, with automated updates and support. Pega Cloud enables organizations to quickly set up and manage development, testing, and production environments without the need for on-premises hardware. It supports both Pega Platform and Pega Infinity deployments.
가격대: Subscription-based, typically based on environment size and usage.
페인 포인트: Complexity of hosting enterprise software, high capital expenditure for hardware, security compliance burdens, need for scalability.
솔루션: Elastic scaling, security certifications (e.g., SOC2, HIPAA), automated backups, disaster recovery, and 24/7 support.
대상 사용자: Organizations that prefer cloud deployment for lower upfront costs, elasticity, and managed operations, including those in regulated industries.
Pega GenAI is a set of generative AI features embedded within Pega's platform that enable users to create content, generate code, summarize information, and compose communications automatically. It leverages large language models (LLMs) to assist in building applications, generating case summaries, creating customer responses, and automating document creation. GenAI is designed to enhance productivity and personalization while maintaining governance and security.
가격대: Included with Pega Platform or Infinity subscription; may have consumption-based pricing.
페인 포인트: Time-consuming manual content creation, slow code development, lack of personalized customer communications at scale.
솔루션: Automated code generation from natural language, intelligent summarization, dynamic email and script generation, and AI-driven content personalization.
대상 사용자: Pega customers across all industries looking to leverage generative AI for productivity gains in application development and customer engagement.
Pega Blueprint is a cloud-based visual modeling and design tool that allows businesses to quickly blueprint their application requirements and workflows. It supports 'vibe coding' where users can describe their needs in natural language and receive a functional blueprint. The tool integrates with Pega Platform to accelerate development by generating application skeletons and automating the transition from design to build.
가격대: Free tier available; premium features included with Pega Platform subscription.
페인 포인트: Miscommunication between business and IT, slow requirement gathering, inability to visualize complex workflows early.
솔루션: Interactive flow and screen design, natural language to blueprint conversion, templates, and seamless handoff to development environment.
대상 사용자: Business analysts, architects, and developers in enterprises seeking to accelerate the initial phases of digital transformation projects.