Traeger, Inc.

Contract manufacturers producing ~80% of Traeger grills across multiple factories in China (mostly in Guangdong/Zhejiang regions). Specific names not publicly disclosed.

Musser Lumber Co. / Musser Biomass

Supplier of kiln-dried hardwood residuals for Traeger's Wythe County, VA wood pellet manufacturing operation

Techtronic Industries Vietnam Manufacturing Co., Ltd.

HKEx:0669

Potential contract manufacturer for power-tool related components or sub-assemblies (parent company is TTI, HKEx:0669)

Aguas abajo

Clientes, distribuidores, OEM y canales que absorben la producción.

Aguas abajo

Ace Hardware Corporation

Traeger Platinum Dealers (Independent Specialty Network)

The Home Depot, Inc.

NYSE:HD

Largest retail partner; major in-store and online seller of Traeger grills, pellets, and accessories. Estimated ~39% of trade receivables concentration (Q1 2025). · 35.0%

Amazon.com, Inc.

NASDAQ:AMZN

Major online retail channel for Traeger grills, pellets, and accessories via Amazon.com. · 16.0%

Ace Hardware Corporation

Key retail partner; Ace Hardware stores carry full Traeger product lines including grills, pellets, and replacement parts. In-store service/repair partner.

Lowe's Companies, Inc.

NYSE:LOW

National retail partner carrying Traeger grills and accessories in stores and online. · 9.0%

Best Buy Co., Inc.

NYSE:BBY

Retail partner for Traeger grills and accessories through stores and online. · 7.0%

Comparables

Empresas cotizadas comparables y valores de seguimiento usados como representantes del análisis.

Comparables

Weber Inc.

The Middleby Corporation

YETI Holdings, Inc.

NYSE:YETI

Outdoor lifestyle and premium cooking/drinking products brand with similar consumer demographic, retail channel mix (Home Depot, Amazon, Ace, DTC), and premium brand positioning in outdoor recreation.

Weber Inc.

Unconfirmed

Direct competitor in outdoor grilling category. Weber was publicly traded (NYSE:WEBR) through 2023 but taken private by BDT Capital. Previously the closest public comparable.

The Middleby Corporation

NASDAQ:MIDD

Commercial and residential cooking equipment manufacturer with exposure to outdoor cooking, though more heavily weighted to commercial foodservice. Provides capital markets proxy for cooking equipment manufacturing.

Geografía

Exposiciones regionales que pueden distorsionar la red de suministro.

Geografía

China

Vietnam

United States

Chinese OEM/ODM Grill Manufacturers

Seojin Vietnam Co., Ltd.

Cosmos Industrial No.1 Co., Ltd.

Musser Lumber Co. (Virginia)

Traeger-Owned Pellet Mills (5 US states)

China

Manufacturing concentration & tariff risk

Chinese OEM/ODM Grill Manufacturers~80% of grill manufacturing volume

Vietnam

Secondary manufacturing base & tariff risk

Seojin Vietnam Co., Ltd.KOSDAQ:178320Contract manufacturer (~20% of grill volume)

Cosmos Industrial No.1 Co., Ltd.Contract manufacturer

United States

Domestic pellet production & raw material sourcing

Musser Lumber Co. (Virginia)Hardwood residuals supplier for pellet mills

Traeger-Owned Pellet Mills (5 US states)NYSE:COOKCaptive wood pellet manufacturing

Concentración

Exposiciones de concentración de clientes, proveedores o socios que pueden distorsionar la red de suministro.

Customer

Critical

The Home Depot alone represents approximately 35-39% of trade receivables. Loss of or reduced purchasing from this customer would materially impact revenue and operations.

Equipment

Critical

~80% of grills (~half of total revenue) manufactured in China, with the remaining ~20% from Vietnam. Heavy reliance on a small number of contract manufacturers in these countries creates single-point-of-failure risk.

Other

High

Revenue heavily concentrated in seasonal outdoor cooking category (Q2-Q3). Grill revenue declined 45.4% YoY in Q1 2026, and total FY2025 revenue fell 7.4% to $559.5M with a net loss of $115.2M including goodwill impairment.

Composición de ingresos

Cómo la composición de ingresos se traduce en apalancamiento y dependencia en la cadena de suministro.

Grills

53.3%

$0.3B

Primary driver of upstream demand; grills are manufactured by contract OEMs in China (~80%) and Vietnam (~20%), consuming steel sheet metal, electronic controllers, auger motors, fans, igniters, and cast-iron/stainless components.

Accessories

24.0%

$0.1B

Includes grill covers, drip trays, grates, tools, and branded merchandise. Sourced from diversified Asian suppliers, with ~20% from China. Lower tariff exposure than grills but still reliant on imported fabricated metal and plastic goods.

Consumables

22.8%

$0.1B

Wood pellets, rubs, sauces, and food-grade ingredients. Pellets are produced at Traeger-owned mills in the USA from domestic hardwood — the only segment with a fully domestic upstream. Rubs/sauces sourced from US co-packers.

Sobre nosotrosPolítica de privacidadTérminos de servicioAviso legalDirectorio de accionesETFÍndicesCarteras 13FPrecios objetivoHerramientas gratuitasMapa tecnológicoÚnete a nuestro Slack

Plutux no es un asesor de inversiones. Los datos de mercado y el análisis generado por IA son solo informativos y educativos, no asesoramiento de inversión. Aviso legal

Traeger, Inc.

Cadena de suministro de COOK

Aguas arriba

Seojin Vietnam Co., Ltd.

Cosmos Industrial No.1 Co., Ltd.

Chinese OEM/ODM Grill Manufacturers (Multiple Facilities)

Musser Lumber Co. / Musser Biomass

Techtronic Industries Vietnam Manufacturing Co., Ltd.

Traeger-Owned Pellet Mills (7 facilities across 5 US states)

Chinese Steel & Metal Fabricators (Multiple Suppliers)

Chinese Electronics/Controller Manufacturers (Multiple Suppliers)

View More

Aguas abajo

The Home Depot, Inc.

Amazon.com, Inc.

Ace Hardware Corporation

Lowe's Companies, Inc.

Best Buy Co., Inc.

Costco Wholesale Corporation

Walmart Inc.

Traeger Platinum Dealers (Independent Specialty Network)

View More

Comparables

YETI Holdings, Inc.

Weber Inc.

The Middleby Corporation

Geografía

China

Vietnam

United States

Cadena de suministro de COOK

Aguas arriba

Seojin Vietnam Co., Ltd.

Cosmos Industrial No.1 Co., Ltd.

Chinese OEM/ODM Grill Manufacturers (Multiple Facilities)

Musser Lumber Co. / Musser Biomass

Techtronic Industries Vietnam Manufacturing Co., Ltd.

Traeger-Owned Pellet Mills (7 facilities across 5 US states)

Chinese Steel & Metal Fabricators (Multiple Suppliers)

Chinese Electronics/Controller Manufacturers (Multiple Suppliers)

View More

Aguas abajo

The Home Depot, Inc.

Amazon.com, Inc.

Ace Hardware Corporation

Lowe's Companies, Inc.

Best Buy Co., Inc.

Costco Wholesale Corporation

Walmart Inc.

Traeger Platinum Dealers (Independent Specialty Network)

View More

Comparables

YETI Holdings, Inc.

Weber Inc.

The Middleby Corporation

Geografía

China

Vietnam

United States