Plutux
$27.67
-0.50%
2026-09-03 16:02:39 EDT-$0.14
Consumer Cyclical
Auto - Manufacturers
NYSE
활발히 거래 중

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into ...

주가 흐름

$27.67
-0.50%-$0.14
고가
저가
52주 최고-9.1%
거래량비
간격
범위6.5h
거래량SMA5SMA10
Harley-Davidson, Inc. operates through two primary segments: Motorcycle Products and Related Offerings, and Financial Services. The motorcycle segment designs and manufactures cruiser, touring, standard, sportbike, and dual models, distributing them via independent dealers and e-commerce across the US, Canada, Latin America, Europe, the Middle East, Africa, and Asia-Pacific. The financial ...Harley-Davidson, Inc. operates through two primary segments: Motorcycle Products and Related Offerings, and Financial Services. The motorcycle segment designs and manufactures cruiser, touring, standard, sportbike, and dual models, distributing them via independent dealers and e-commerce across the US, Canada, Latin America, Europe, the Middle East, Africa, and Asia-Pacific. The financial services segment provides wholesale floorplan financing to dealers, retail installment loans for new and pre-owned bikes, and point-of-sale protection products like insurance and extended service contracts. The company also licenses co-branded credit cards. Founded by William S. Harley and the Davidson brothers (Arthur, Walter, and William A.), the company has become a cultural icon representing freedom and the open road. As of the most recent data, Harley-Davidson has a market cap of ~$2.74 billion, with a price-to-earnings ratio of about 15.7. The company has faced challenges in recent years, including declining sales in some markets and a competitive landscape, but is implementing a strategy to revitalize its brand, focusing on core motorcycle enthusiasts and expanding into electric vehicles, as seen in its LiveWire brand. The company employs approximately 5,500 full-time employees and is led by CEO Artie Starrs, who took office in October 2025. Key financial metrics indicate a gross profit margin of 23.9%, a net profit margin of 4.9%, and a debt-to-equity ratio of 0.744. The company's dividend yield is 2.8%, with a payout ratio of 41%. Despite a challenging environment, Harley-Davidson continues to leverage its heritage and brand loyalty to navigate the evolving motorcycle industry, aiming to maintain its position as a leader in the heavyweight segment.
설립
1903
직원 수
5500
CEO
Arthur Francis Starrs
정식 명칭
Harley-Davidson, Inc.
섹터
Consumer Cyclical
산업
Auto - Manufacturers
ROE
6.27%
시가총액
$2.91B
유동비율
1.90
WACC
7.29%
ROIC
6.02%

연락처 정보

414 342 4680
3700 West Juneau Avenue, Milwaukee, WI 53208

관련 종목Auto - Recreational Vehicles

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