Gambling.com Group Ltd

First international media partnership (July 2023) — GAMB delivers sports betting and casino content to The Independent's UK audience under a multi-year deal.

하류

생산물을 소화하는 고객, 유통사, OEM 및 판매 채널.

하류

Flutter Entertainment plc (FanDuel)

BetMGM (MGM Resorts International / Entain plc JV)

bet365 Group Ltd

Caesars Entertainment Inc. (Caesars Sportsbook)

Rush Street Interactive Inc. (BetRivers)

PENN Entertainment Inc. (ESPN BET)

Fanatics Betting & Gaming

Flutter Entertainment plc (FanDuel)

NYSE:FLUT

FanDuel is a major downstream customer — GAMB refers depositing customers to FanDuel's sportsbook and casino platforms under revenue-share and CPA agreements. FanDuel is the US market leader in online sports betting.

DraftKings Inc.

NASDAQ:DKNG

Major downstream customer — GAMB refers customers to DraftKings sportsbook and casino. Revenue via CPA, revenue-share, and hybrid commission models. DraftKings is the #2 US sportsbook operator.

BetMGM (MGM Resorts International / Entain plc JV)

NYSE:MGM

Key downstream customer for both casino and sportsbook referrals. BetMGM is a top-3 US operator. Revenue via standard affiliate commission structures.

bet365 Group Ltd

Major European and growing US downstream customer. GAMB refers customers to bet365's sportsbook and casino. bet365 is the world's largest private online gambling operator.

Caesars Entertainment Inc. (Caesars Sportsbook)

NASDAQ:CZR

Downstream customer for sportsbook and casino referrals across US states where Caesars operates.

대체 기업

분석에서 대표로 사용하는 상장 비교 기업 및 모니터링 종목.

대체 기업

Better Collective A/S

Catena Media plc

Raketech Group plc

Better Collective A/S

OM:BETCO

Direct peer in iGaming affiliate/performance marketing; similar business model (sports betting & casino affiliate, media partnerships, B2B data services); listed in Stockholm; closest pure-play comparable to GAMB in terms of revenue mix and geographic exposure.

Catena Media plc

OM:CTM

iGaming affiliate competitor with US and European exposure; historically similar business model though currently undergoing restructuring; useful as a sector bellwether.

Sportradar Group AG

NASDAQ:SRAD

Proxy for the sports data services side of GAMB's business (OpticOdds/OddsJam); B2B sports data and odds provider to operators and media; relevant for valuing the sports data subscription segment.

Genius Sports Limited

NYSE:GENI

Peer in sports data technology and official data rights; provides odds feeds, data APIs, and integrity services; comparable to GAMB's sports data services division.

Raketech Group plc

OM:RAKE

Smaller-cap iGaming affiliate with European focus; similar performance marketing model and SEO dependency dynamics.

지역

공급망을 왜곡할 수 있는 지역별 노출.

지역

United States

United Kingdom & Ireland

Europe (Rest of, incl. Malta, Germany, Sweden, Denmark, etc.)

Flutter Entertainment plc (FanDuel)

DraftKings Inc.

Gannett Co., Inc. (USA TODAY NETWORK)

Entain plc

The Independent

bet365 Group Ltd

Entain plc

United States

Revenue concentration by regulated state markets; state-by-state regulatory fragmentation; US sports betting tax rate variability; potential federal prohibition risk

Flutter Entertainment plc (FanDuel)NYSE:FLUTLargest US-facing downstream customer across multiple states

DraftKings Inc.NASDAQ:DKNGSecond-largest US-facing downstream customer

Gannett Co., Inc. (USA TODAY NETWORK)NYSE:GCIUS media distribution partner spanning all 50 states

United Kingdom & Ireland

Established regulated market; GB Gambling Act review and potential stake/affiliate restrictions; high regulatory compliance costs

Entain plcLSE:ENTMajor European-facing operator partner (Ladbrokes, Coral, bwin, PartyPoker)

The IndependentUK media content distribution partner

Europe (Rest of, incl. Malta, Germany, Sweden, Denmark, etc.)

Varying regulatory regimes; potential cross-border marketing restrictions; GDPR compliance; German Interstate Treaty on Gambling; Swedish licensing changes

bet365 Group LtdMajor European sportsbook and casino partner (private, UK-based but pan-European)

Entain plcLSE:ENTOperates regulated brands across multiple European markets

집중도

공급망을 왜곡할 수 있는 고객, 공급업체 또는 파트너 집중 노출.

Customer

High

Customer concentration risk: The ten largest customers accounted for ~48% of revenue in FY2023. No single customer exceeded 13% in 2021, but the top ~10 operators represent a significant portion of revenue. Any loss of a top-tier operator partnership could materially impact revenue.

Other

Critical

Google Search / SEO dependency: Historically heavy reliance on Google organic search for traffic. Google algorithm updates (e.g., HCU, core updates) have caused traffic volatility. The company reported that for the first time in Q4 2025, non-SEO revenue exceeded SEO-derived revenue, indicating progress on diversification but the risk remains material.

Other

High

Traffic source concentration: Beyond Google, the company relies on a narrow set of digital acquisition channels. Any disruption in search, social media referral traffic, or paid media policies affecting gambling content could materially impact customer acquisition volumes.

매출 구성

대상 기업의 매출 구성이 공급망 영향력과 의존도로 이어지는 방식.

Casino Revenue (iGaming Affiliate Marketing)

58.3%

$0.1B

Drives demand for affiliate relationships with online casino operators (e.g., BetMGM, DraftKings Casino). Casino vertical performance depends on conversion rates, NGR share %, and player lifetime value from referred depositing customers. High-margin, long-tail revenue stream.

Sports Revenue (Sports Betting Affiliate + Sports Data Services)

39.3%

$0.1B

Includes performance marketing for sportsbooks (FanDuel, DraftKings, bet365, etc.) and subscription-based sports data services (OpticOdds/OddsJam B2B API feeds, RotoWire fantasy data). Seasonally tied to sports calendar. Sports data segment is rapidly growing (+304% YoY in Q3 2025) and diversifying away from SEO-dependent affiliate marketing.

Other Product Type Revenue

2.3%

$0.0B

Minor ancillary revenue from advertising, social casino, and other miscellaneous marketing services. Immaterial to core supply chain dynamics.

회사 소개개인정보 처리방침서비스 약관면책 조항종목 디렉터리ETF지수13F 보유 종목목표주가무료 도구기술 지도Slack 참여하기

Plutux는 투자자문업자가 아닙니다. 시장 데이터와 AI가 생성한 분석은 정보 제공 및 교육 목적일 뿐 투자 자문이 아닙니다. 면책 조항

Gambling.com Group Ltd

GAMB 공급망

상류

Alphabet Inc. (Google)

Amazon Web Services (AWS) / Cloud Infrastructure Providers

Gannett Co., Inc. (USA TODAY NETWORK)

The McClatchy Company

The Independent (Independent Digital News & Media Ltd)

Sportradar Group AG

Genius Sports Limited

하류

Flutter Entertainment plc (FanDuel)

DraftKings Inc.

BetMGM (MGM Resorts International / Entain plc JV)

bet365 Group Ltd

Caesars Entertainment Inc. (Caesars Sportsbook)

Rush Street Interactive Inc. (BetRivers)

PENN Entertainment Inc. (ESPN BET)

Fanatics Betting & Gaming

View More

대체 기업

Better Collective A/S

Catena Media plc

Sportradar Group AG

Genius Sports Limited

Raketech Group plc

지역

United States

United Kingdom & Ireland

Europe (Rest of, incl. Malta, Germany, Sweden, Denmark, etc.)

GAMB 공급망

상류

Alphabet Inc. (Google)

Amazon Web Services (AWS) / Cloud Infrastructure Providers

Gannett Co., Inc. (USA TODAY NETWORK)

The McClatchy Company

The Independent (Independent Digital News & Media Ltd)

Sportradar Group AG

Genius Sports Limited

하류

Flutter Entertainment plc (FanDuel)

DraftKings Inc.

BetMGM (MGM Resorts International / Entain plc JV)

bet365 Group Ltd

Caesars Entertainment Inc. (Caesars Sportsbook)

Rush Street Interactive Inc. (BetRivers)

PENN Entertainment Inc. (ESPN BET)

Fanatics Betting & Gaming

View More

대체 기업

Better Collective A/S

Catena Media plc

Sportradar Group AG

Genius Sports Limited

Raketech Group plc

지역

United States

United Kingdom & Ireland

Europe (Rest of, incl. Malta, Germany, Sweden, Denmark, etc.)