The coupling is a pair of valves that close as the halves separate, so the spilled volume is a drop rather than a litre and no air is drawn into the loop. Blind-mate variants add a further requirement: the connection is made by sliding a server into place, so the two halves have to find each other within a tolerance stack-up that includes the chassis, the rails and the rack itself. Each coupling also costs pressure, and across a rack those losses add up into the pump sizing.
This was a small precision industry serving medical, semiconductor and industrial fluid handling before AI racks arrived. Capacity is machining, elastomer moulding, assembly and cycle testing, and each design is qualified per platform for its fluid, its pressure and its mate count. That combination — low unit value, high unit count, long qualification — is exactly the shape of a component that constrains a build without ever being the expensive part of it.